|"Branding in India" Symposium 5/21 (NYC)
global and local brands compete to reach the Indian consumer? What is the next
step for Indian consumer brands -- as they begin to go global and compete on
the world stage? How does India's culture -- ancient and modern, urban and
rural -- shape branding and design in India?
us for a discussion of these topics and more at the "Branding in India" Symposium on May 21.Speakers
include: Arvind Sharma, Chairman & CEO, Leo Burnett India; Harjiv
Singh, Co-founder & CEO, Gutenberg Communications; Hitendra Wadwha,
Associate Professor of Business, Columbia Business School; and Debera Johnson,
Professor of Industrial Design, Pratt Institute.
DATE: Monday, May 21, 2007
TIME: 5:00PM presentations
6:30PM networking reception (food & wine served)
LOCATION: Columbia University, Low Library (Faculty Room) - 116th Street
& Broadway, NYC
Tickets: $45 general admission
Free: to Columbia
staff, & students (with RSVP), with support from the Center for
International Business Education and Research.
online or click here to find out more
information about this event.
|Center Website Re-Launched
on Global Brand Leadership has revamped its website. Click here to check out our new look.
streamlined architecture provides easier access to the content our network has
expressed most interest in: new thought leadership (books, articles, and
podcasts), academic research reports, the calendar of upcoming Center events, archive
of CGBL newsletters past, and a link to our in-house blog (look for the
"Schmitt head" icon on the right). Enjoy!
|Report: Inaugural Shanghai Brand Center Conference
inaugural conference of the Center on Global Brand Leadership at Shanghai
Jiaotong University (SJTU) was held April 20-21 in Shanghai, China.
The theme of the conference was "Brands' Competitiveness in the Context of
Globalization." The conference, sponsored by Audi, was attended by over 200
executives as well as SJTU students and academics and enjoyed extensive press
coverage in China.
conference featured speeches and panels with leaders of top Chinese brands;
global brands in China such
as Honeywell, L'Oreal, Boeing, and Unilever; and Center frp, Columbia Business
School, University of Munich, Singapore Management University,
Jiaotong University.Topics included: international brands in China, brand
growth and globalization, and brand competitiveness of Chinese business. Awards were given, and best practices
presented, from leading Chinese brands for: brand potential, brand
competitiveness, brand innovation, and brand leadership.
a full report on the conference, written by Associate Director Nick Peterson,
on our website.
|Online Video Forum Continues to Grow
continues to host the monthly Meetup of the NY Video 2.0 Group at Columbia Business School. The Meetup is a monthly
gathering of media companies, content producers, startups,
advertisers, and investors that showcases new work and discusses emerging trends
in this new brand-building medium of broadband video.
presenters have included AOL Video, MTV Networks, Brightcove, and Vidavee. Meetings feature
live demonstrations, Q & A, and plenty of time to network among the 200-odd
attendees on the final Wednesday of each month.
the next rising internet video star at the May 30 meetup. For more information,
and to RSVP, visit the NY Video 2.0 Meetup
|Lotte Sponsorship of Center
|We are delighted to announce that Lotte Corp has generously
committed to a major 2-year sponsorship of the Center on Global Brand
Leadership. Based out of Japan,
Lotte operates in a diverse range of in Asia,
and is building a powerful global brand in markets worldwide, in categories
from confectionaries and beverages, to theme parks and department stores, to
petrochemicals. The Center looks forward
to a rich collaboration focused on leveraging the full potential for growth of
the global Lotte brand.
|In the Blog: "Brandism and Architecture"
|This new feature in our newsletter highlights from
the best of the SCHMITTblog. Click
here to read Executive Director Bernd Schmitt's impressions of a recent
panel that he spoke on with acclaimed architect Daniel Libeskind about "Brandism
and Architecture." Can architects be brands? How is the history of modern
architecture like the history of brand management? Find out the answers on the SCHMITTblog.
|Center Gossip: Peterson's Wagyu Farewell, Gilbert Grad's, Garret Springs In
Blog-originator Gilbert graduates, a brand (new) engineer. Astorian author Garrett McDonough takes helm for spring projects. Assoc. Dir. Nick Peterson departs the Center after 6 years of exceptional research, follow-spots, and word-smithery; Tokyo bull, Texas cow, contribute well-rubbed Wagyu offspring to his Minnesota farewell. Safe travels, Nick!