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CGBL Online
The online newsletter of the Center on Global Brand Leadership
May 2007
In This Issue
"Branding in India" Symposium 5/21
Center Website Re-Launched
Report: China Brand Conference
Online Video Forum
Lotte Sponsorship of Center
In the Blog: "Brandism and Architecture"
Center Gossip: Peterson's Wagyu Farewell, et al
"Branding in India" Symposium 5/21 (NYC)

How do global and local brands compete to reach the Indian consumer? What is the next step for Indian consumer brands -- as they begin to go global and compete on the world stage?  How does India's culture -- ancient and modern, urban and rural -- shape branding and design in India?

Join us for a discussion of these topics and more at the "Branding in India" Symposium on May 21.Speakers include: Arvind Sharma, Chairman & CEO, Leo Burnett India; Harjiv Singh, Co-founder & CEO, Gutenberg Communications; Hitendra Wadwha, Associate Professor of Business, Columbia Business School; and Debera Johnson, Professor of Industrial Design, Pratt Institute.

DATE: Monday, May 21, 2007
TIME: 5:00PM presentations
6:30PM networking reception (food & wine served)
LOCATION: Columbia University, Low Library (Faculty Room) - 116th Street & Broadway, NYC
Tickets: $45 general admission
Free: to Columbia faculty, staff, & students (with RSVP), with support from the Center for International Business Education and Research.

Register now online or click here to find out more information about this event. 

Center Website Re-Launched

The Center on Global Brand Leadership has revamped its website. Click here to check out our new look.

The new streamlined architecture provides easier access to the content our network has expressed most interest in: new thought leadership (books, articles, and podcasts), academic research reports, the calendar of upcoming Center events, archive of CGBL newsletters past, and a link to our in-house blog (look for the "Schmitt head" icon on the right). Enjoy!

Report: Inaugural Shanghai Brand Center Conference
SJTU
The inaugural conference of the Center on Global Brand Leadership at Shanghai Jiaotong University (SJTU) was held April 20-21 in Shanghai, China. The theme of the conference was "Brands' Competitiveness in the Context of Globalization." The conference, sponsored by Audi, was attended by over 200 executives as well as SJTU students and academics and enjoyed extensive press coverage in China

The conference featured speeches and panels with leaders of top Chinese brands; global brands in China such as Honeywell, L'Oreal, Boeing, and Unilever; and Center frp, Columbia Business School, University of Munich, Singapore Management University, and Shanghai Jiaotong University.Topics included: international brands in China, brand growth and globalization, and brand competitiveness of Chinese business.  Awards were given, and best practices presented, from leading Chinese brands for: brand potential, brand competitiveness, brand innovation, and brand leadership.

Read a full report on the conference, written by Associate Director Nick Peterson, on our website.

Online Video Forum Continues to Grow

The Center continues to host the monthly Meetup of the NY Video 2.0 Group at Columbia Business School.  The Meetup is a monthly gathering of media companies, content producers, startups, advertisers, and investors that showcases new work and discusses emerging trends in this new brand-building medium of broadband video.

Recent presenters have included AOL Video, MTV Networks, Brightcove, and Vidavee.  Meetings feature live demonstrations, Q & A, and plenty of time to network among the 200-odd attendees on the final Wednesday of each month.

Catch the next rising internet video star at the May 30 meetup. For more information, and to RSVP, visit the NY Video 2.0 Meetup page

Lotte Sponsorship of Center
Lotte
We are delighted to announce that Lotte Corp has generously committed to a major 2-year sponsorship of the Center on Global Brand Leadership. Based out of Japan, Lotte operates in a diverse range of in Asia, and is building a powerful global brand in markets worldwide, in categories from confectionaries and beverages, to theme parks and department stores, to petrochemicals.  The Center looks forward to a rich collaboration focused on leveraging the full potential for growth of the global Lotte brand. 
In the Blog: "Brandism and Architecture"
This new feature in our newsletter highlights from the best of the SCHMITTblog. Click here to read Executive Director Bernd Schmitt's impressions of a recent panel that he spoke on with acclaimed architect Daniel Libeskind about "Brandism and Architecture." Can architects be brands? How is the history of modern architecture like the history of brand management?  Find out the answers on the SCHMITTblog.
 
Center Gossip: Peterson's Wagyu Farewell, Gilbert Grad's, Garret Springs In

Blog-originator Gilbert graduates, a brand (new) engineer.  Astorian author Garrett McDonough takes helm for spring projects.  Assoc. Dir. Nick Peterson departs the Center after 6 years of exceptional research, follow-spots, and word-smithery; Tokyo bull, Texas cow, contribute well-rubbed Wagyu offspring to his Minnesota farewell.  Safe travels, Nick! 

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