CGBL Online


The e-Newsletter of the Center on Global Brand Leadership

January 2008

In This Issue
New Book, New Look
Brite '08 Conference, NYC
Best Brand Conference 2008, Munich
Brand Research Recieves Award, Shanghai
Spanish Brands to Be Honored, Madrid
Center Gossip
New Book: Big Think Strategy
SCHMITT Global Book Launch EventWith a global book tour currently underway, Center Executive Director Bernd Schmitt's new book Big Think Strategy, published by Harvard Business School Press, is already receiving rave reviews. Marked by a Global Book Launch event in New York City, Big Think Strategy was officially released on December 6, 2007.

In the book, Prof. Schmitt draws on years of advising leaders on creativity and strategy development to show how to bring bold thinking and big ideas into business planning. Using tools in the book, leaders can overcome the inertia and risk-aversion of "small think"--and achieve true innovation.

Learn more about the book and find out when SCHMITT is coming to your area by visiting his newly redesigned Website at

BRITE'08 Conference, NYC
On February 7th-8th, 2008, industry leaders will come together in New York City for the BRITE '08 conference and CMO summit on branding, innovation, and technology. Taking place at Columbia University, the event will bring together big thinkers from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.

Over 20 speakers include:

* Marty Homlish (Global Chief Marketing Officer, SAP)
* Craig Newmark (Founder, Craigslist)
* Patia McGrath (Global Director of Innovation, GE)
* Bob Greenberg (Global Chief Creative Officer,R/GA)
* Andrew Miller (CEO, Quattro Wireless)
* Bernd H. Schmitt (Author, Big Think Strategy)

See full speakers list here.

Register by Friday (Jan 18) to save $150!

For a complete list of speakers and for further information about how you can attend, visit BRITE '08 at
Best Brands Conference 2008, Munich
Best Brands 2008
On February 14, 2008, our partner center at the Ludwig-Maximilians-University of Munich will host the Best Brands Conference. The event is in conjunction with the Best Brands 2008 Awards ceremony taking place that evening where top German brands receive national recognition. This invitation-only conference will bring together top academics and practitioners to discuss current evelopments and trends in "User Generated Branding."

Speakers include:
* Keynote: Prof. Robert V. Kozinets (York University, Canada)
* Juergen Merz and Dr. Christian Jarchow (The GfK Group)
* Dr. Andrea Malgara (SevenOne Media, Inc.)
* Carsten Schwecke and Harald Fritzsch (GWP Media Marketing)

For more information please contact Fabian Goebel at e-mail: 
Brand Research Receives Award, Shanghai
Chery Logo
Earning second place among 273 competitors at the Forum International Competitiveness of China's Industries, Shanghai Jiao Tong University's Brand Research Center showcased breakthrough findings on international brand competitiveness. Using a theoretical framework, authors Jie Li and Mingyang Yu analyzed Chinese brand Chery's practice in building up its international competitiveness.

The award, issued by the Ministry of Commerce on November 9th in Shenzhen, China, highlights the contribution of the findings to the understanding of how companies can acquire competitive advantages in international markets.
Spanish Brands to Be Honored, Madrid
Best Brands 2008Successful Spanish brands and global brands created or developed in Spain will be honored at the Third  Awards Gala in Madrid hosted by the ESADE Center on Global Brand Leadership on March 13th, 2008. The 6 prize-winning categories include Creation, Repositioning, Brand Internationalization, Low-budget Brand Development, Corporate Brands, and Long-Term Trajectory, in addition to a special prize for the best business-to-business brand strategy and the Brand Centre Grand Prix. Nominations are being accepted through January 21st, 2008.  

Further information, in Spanish, can be found
Center Gossip: haircuts hit, Ghana holiday, watching the voters
Hill Country, haircuts, hand massages hit big at Big Think soiree; marketing faculty stylishly shorn.  Oti tests fufu caterers in advance of conference, proclaims Ghana "still fabulous" at Xmas.  Stymied in New Hampshire, pundits try to get it right guessing BRITE award's winner.

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Shanghai Center

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