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BRITE '15 Is a Wrap!

We want to express deep thanks to all our speakers, sponsors, attendees, and staff for helping us host another wonderful BRITE conference.

Stay tuned for posted videos from our great crop of BRITE '15 speakers. . .

Featured Videos
Warby Parker's CEO on Disruption and Consumer Experience
Neil Blumenthal
Co-founder and Co-CEO,
Warby Parker
The Athena Doctrine:
Feminine Values are the Future

John Gerzema
The Athena Doctrine
Creating a Culture of Rapid Experimentation
Kaaren Hanson
VP of Design Innovation,
The Power of Habit:
How Target Knows You Better Than You Do

Charles Duhigg
Author and New York Times Journalist
Download the Showrooming and the Rise of the Mobile-Assisted Shopper paper
Showrooming and the Rise of the
Mobile-Assisted Shopper

by Matthew Quint, David Rogers,
and Rick Ferguson
The Columbia Brand Center and Aimia surveyed 3,000 leading-edge consumers ("M-Shoppers") in 3 countries, who represent the "omni-channel" future of retail to discover how smartphones assist their in-store shopping:
  • 21% of consumers are M-Shoppers: using mobile devices to asisst in-store shopping
  • Mobile devices can actually improve the chances of an in-store purchase
  • Price isn't always the most important factor in consumer decisions to "showroom"