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BRITE ’16 Conference

March 7-8, 2016
Columbia University, 116th Street and Broadway, New York City

BRITE '16 brought together 500-600 leaders from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.

Watch BRITE Conference speaker videos

BRITE offers a different blend of thinkers and doers, both onstage and off, than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.

Featured Speakers
Linda Boff Linda Boff
Chief Marketing Officer
Shelly Lazarus Shelly Lazarus
Chairman Emeritus
Ogilvy & Mather
Daniel Lubetzky


Daniel Lubetzky
Founder & CEO
Lew Frankfort Lew Frankfort
Chairman Emeritus
Coach, Inc.
Pam Kaufman


Pam Kaufman
Chief Marketing Officer
Nickelodeon Group
Gregg Renfrew Gregg Renfrew
Founder & CEO
Michael Schrage Michael Schrage
The Innovator's Hypothesis
Scott Erickson Scott Erickson
General Manager, HoloLens

Topics at BRITE '16 included:

  • The danger of separating technology from the consumer
  • How successful innovators go beyond 'user experience' to build brand
  • Marketing, entertainment & Gen Z: Connecting with a new generation
  • Thinking with AND: avoid false compromises
  • Value constellations: Harness your stakeholders and differentiate your brand
  • Beer, watches, and records: Learning from the revival of craft
  • How to market the smart home: Emergent experiences not use cases
  • Columbia Business School Centennial Panel: Reflections on the past and future of business and brand building

BRITE '16 once again hosted a large audience for: keynotes and panels featuring leading companies and case studies; new research; and demos of emerging technologies. The conference's second day will focus on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter feeds extended the discussion at BRITE to an even broader audience worldwide.

The aim of BRITE is to stimulate interactive conversations, it is not just a series of lectures. Come to the event to talk with fellow big thinkers, hear stories of what is working and what isn't, and see the newest technologies in person.

Key benefits:

  • learn from your peers, ask questions, and share what you know
  • hear case studies from the business leaders who are making change happen
  • see tomorrow's emerging trends and big ideas
  • rethink the challenges and opportunities for your business
  • meet the innovators who are driving the next wave in technology and branding

Who should attend? CMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, and emerging technology investors.

Sample of past attendees:
A&E, Absolut Vodka, Ad Age, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, AT&T, Audi, Avon, Bell Atlantic, BMW, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell, Deloitte Consulting, Digitas, Domino’s PIzza, Dow Jones & Company, Dupont, Eli Lilly, Estée Lauder, Fedex, GE, Goldman Sachs, Google, HP, IBM, IDEO, Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, L’Oreal, McDonald’s, McKinsey, Merrill Lynch, Microsoft, Moody’s Analytics, Movado, Netflix, Nickelodeon/MTVN, Nielsen, Novartis, Ogilvy & Mather, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Sony Music, Taco Bell, The New York Times, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Visa, Volkswagen, Yahoo!, ZipCar, and others.

Sponsorship Requests:
For sponsorship inquiries, please contact:
Gabriela Torres Patiño, Assistant Director