Topics at BRITE '16 included:
- The danger of separating technology from the consumer
- How successful innovators go beyond 'user experience' to build brand
- Marketing, entertainment & Gen Z: Connecting with a new generation
- Thinking with AND: avoid false compromises
- Value constellations: Harness your stakeholders and differentiate your brand
- Beer, watches, and records: Learning from the revival of craft
- How to market the smart home: Emergent experiences not use cases
- Columbia Business School Centennial Panel: Reflections on the past and future of business and brand building
BRITE '16 once again hosted a large audience for: keynotes and panels featuring leading companies and case studies; new research; and demos of emerging technologies. The conference's second day will focus on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter feeds extended the discussion at BRITE to an even broader audience worldwide.
The aim of BRITE is to stimulate interactive conversations, it is not just a series of lectures. Come to the event to talk with fellow big thinkers, hear stories of what is working and what isn't, and see the newest technologies in person.
- learn from your peers, ask questions, and share what you know
- hear case studies from the business leaders who are making change happen
- see tomorrow's emerging trends and big ideas
- rethink the challenges and opportunities for your business
- meet the innovators who are driving the next wave in technology and branding
Who should attend? CMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, and emerging technology investors.
Sample of past attendees:
A&E, Absolut Vodka, Ad Age, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, AT&T, Audi, Avon, Bell Atlantic, BMW, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell, Deloitte Consulting, Digitas, Domino’s PIzza, Dow Jones & Company, Dupont, Eli Lilly, Estée Lauder, Fedex, GE, Goldman Sachs, Google, HP, IBM, IDEO, Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, L’Oreal, McDonald’s, McKinsey, Merrill Lynch, Microsoft, Moody’s Analytics, Movado, Netflix, Nickelodeon/MTVN, Nielsen, Novartis, Ogilvy & Mather, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Sony Music, Taco Bell, The New York Times, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Visa, Volkswagen, Yahoo!, ZipCar, and others.
For sponsorship inquiries, please contact:
Gabriela Torres Patiño, Assistant Director