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BRITE Asia '09 Conference

BRITE Asia '09
March 26, 2009
Singapore Management University, Singapore

The world of digital marketing is upon us. From Web 2.0 to a wide range of new media, companies are constantly innovating and finding new ways to connect directly with customers in order to build their brands. With the hosting of the BRITE Asia '09 conference on branding, innovation, and technology, the Center on Global Brand Leadership at Columbia Business School and the Centre for Marketing Excellence at Singapore Management University aimed to explore the vast potential that digital marketing presents.

Topics included:

  • Digital media and the implications for brand value creation
  • Adoption of mobile and social media in Asian markets
  • Open networks, viral content, and emerging tech trends
  • P.R. in the new media age
  • Big Think Strategy
  • Creating an innovation culture

Speakers included:

  • Gavin Coombes, CEO, FutureBrand Asia Pacific
  • Ramesh Divyanathan, Regional Marketing Director, BMW Asia Pte. Ltd. (Singapore)
  • Dae Ryun Chang, Professor of Marketing at Yonsei School of Business, Seoul, Korea
  • Bernd Schmitt, Professor, Columbia Business School and author of “Big Think Strategy”
  • David Rogers, Executive Director, Center on Global Brand Leadership, Columbia Business School