Speakers: BRITE Asia '09 Conference
Bernd H. Schmitt
Robert D.Calkins Professor of International Business, Columbia Business School
Bernd Schmitt, Ph.D., is Robert D.Calkins Professor of International Business at Columbia Business School in New York , where he also directs the Center on Global Brand Leadership. He is CEO of The EX Group, a consulting firm focusing on innovation and customer experience.
Schmitt has authored or co-authored seven books which have been translated into 16 languages, including Experiential Marketing (1999), Customer Experience Management (2003), and Big Think Strategy (2007).
Schmitt is a frequent keynote speaker at conferences worldwide. His clients include leading companies in the consumer package goods, automobile, electronics, software, financial services, pharmaceuticals, beauty and cosmetics, hospitality, and media industries.
Schmitt has been profiled on CNNfn's "Business Unusual" and has appeared on BBC, CNBC, CNBC-Asia, CNN, NHK and on The Daily Show with Jon Stewart. He has contributed articles to The New York Times, the Asian Wall Street Journal, and the Financial Times.
Dae Ryun Chang
Professor of Marketing, Yonsei School of Business, Seoul, Korea
Executive Director of the Centre on Global Brand Leadership, Yonsei University
Dae Ryun Chang is Professor of Marketing at Yonsei School of Business, Seoul, Korea. He is also the Executive Director of the Center on Global Brand Leadership at Yonsei. He received his Doctorate in Business from Harvard University, and his M.B.A. from Columbia University. He has held visiting teaching positions at the Helsinki School of Economics and Business, Australian National University, Hong Kong University of Science and Technology, and Singapore Management University. He has published numerous journal articles in outlets such as the Journal of Marketing, Management Science, and Industrial Marketing Management. He has wide-ranging interests that include football (soccer), Spanish wines, Bollywood movies, golf, and more golf.
David Rogers
Executive Director, Center on Global Brand Leadership, Columbia Business School
David Rogers is the organizer of BRITE, and the Executive Director of the Center on Global Brand Leadership at Columbia Business School, where he develops new branding research, curriculum, and conferences. Rogers has worked on strategic projects for brands in the IT, telecom, pharmaceutical, consumer packaged goods, entertainment, and media industries, addressing issues such as brand positioning, market strategy, and customer experience.
He speaks on marketing at conferences in the US , Europe, and Asia , and has been interviewed on NNfn and national radio. He is the author of blogs, articles, and case studies on marketing in new media, and is the co-author, with Bernd Schmitt, of There's No Business That's Not Show Business: Marketing in an Experience Culture, and co-editor of the Handbook on Brand and Experience Management (Elgar, 2008).
Rogers is also a composer and musician whose music ("Rhythmically vital!" - The New York Times) is heard from jazz clubs to Carnegie Hall.
Dennis P Susay
Regional Director & Head, Branding & Corporate Marketing, Pacific Rim, Merrill Lynch
Dennis has more than 15 years of strategic marketing, communications consulting, online marketing and market development experience for blue chip brands such as Yahoo!, Nike, Baxter Healthcare, Johnson & Johnson and Hill & Knowlton. He currently heads the regional marketing and branding portfolio for Merrill Lynch for the Pacific Rim region (to be renamed Bank of America-Merrill Lynch in mid-2009).
Prior to Merrill Lynch, Dennis's past senior management appointments include:
- Regional Director & Head of Marketing – Yahoo! Southeast Asia
- Regional Marketing Director – Nike Southeast Asia
- Regional Marketing Director – Baxter Healthcare Asia & China
Dennis started his career with Johnson & Johnson as a participant of its global management trainee program. Throughout his career and across several industries, Dennis held responsibilities in sales, key account management, product & brand management, sponsorships and marketing leadership roles. As he worked for two leading communications consulting firms, Dennis also provided senior communications counsel to brands such as Audi, Canon Asia, Chevron-Texaco, Novartis, Eli Lily and Boston Scientific.
Dennis is an avid qualitative research enthusiast and an advocate of the digital (online and mobile) media space.
Thanks to his career, Dennis has worked in the United States, China and in Singapore . Dennis holds a Masters of International Management from Thunderbird, the American Graduate Business School . Dennis first graduated with a Bachelor of Arts from the National University of Singapore. Dennis is married and is based in Singapore.
Gavin Coombes
CEO, FutureBrand Asia Pacific
Gavin Coombes is responsible for the management and growth of FutureBrand in the Asia-Pacific region.
Gavin began his career in journalism before moving into public affairs and issues management consulting for a major firm in his native New Zealand. He later moved to Visa International as regional Corporate Communications Director, responsible for managing brand, marketing and public relations activities throughout Asia-Pacific.
Following his time with Visa, Gavin spent several years at Euro RSCG Worldwide, ultimately as Executive Vice President in charge of all regional digital, direct, database, sales and event activity. During this time Gavin was actively involved in global advertising, marketing and integrated campaigns for Intel, Microsoft, Volvo among others.
His experience working across all communication and activation channels gives Gavin a unique perspective on brand management and development. “In this day and age, a great brand is not a static icon but something alive and dynamic that has real meaning for consumers and employees. FutureBrand is perfectly placed to lead this evolving trend. ”
Following a lengthy period living in Hong Kong, Gavin is now based in Singapore and travels extensively and regularly throughout the region.
Jin K Han
Associate Professor (Marketing), Lee Kong Chian School of Business
Academic Director, Centre for Marketing Excellence, Singapore Management University
Jin K. Han is Associate Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University. He is also the Director of Research, of SMU Center for Marketing Excellence. He received A.B. in Applied Mathematics/Economics from Brown University and obtained M.Phil. and Ph.D. in Marketing from Columbia University. His expertise is in the areas of strategic brand management, marketing strategy and innovation - topics on which he has published articles in top scholarly marketing and management journals as Journal of Marketing, Management Science, Journal of Consumer Research, among others.
Leveraging his expertise in branding and marketing strategy, he has consulted/ taught executive seminars for companies across diverse industries: Louis Vuitton/Moet Hennessy Group (luxury goods), Jardine Fleming (banking), Samsung Electronics (semiconductors, consumer electronics), Samsung Fire & Marine (insurance), Johnson & Johnson (hospital division), Amore Pacific (cosmetics), Cheil-Jedang (fast-moving consumer goods). Prior to joining SMU, he has held positions at the Hong Kong University of Science & Technology, KDI School of Public Policy & Management (Seoul), and the International Security Council (Washington, DC ).
John Davis
Practice Associate Professor (Marketing), Lee Kong Chian School of Business
Director, Centre for Marketing Excellence, Singapore Management University
John Davis, best selling author of The Olympic Games Effect, Measuring Marketing, Magic Numbers for Sales Management , and Magic Numbers for Consumer Marketing, is a Practice Associate Professor of Marketing at Singapore Management University (SMU), where he received ‘Most Inspiring Teacher Award' in 2007 and the Dean's Teaching Honors 2005 and 2006. He is also Director of SMU's Centre for Marketing Excellence. John regularly consults with leading global companies and is a sought-after speaker at select conferences including: YPOs, American Marketing Association, Global Brand Forum, and the Entrepreneurs Organization (EO). He has founded two award-winning companies and has led marketing teams at Nike, Informix and Transamerica.
Kentaro Kimura
Co-CEO, Creative Director, Account Planner, Hakuhodo Kettle, Tokyo Group
Joining Hakuhodo in 1992, Kimura first honed his skills as a strategic planner, later going on to widen the scope of his work well beyond the bounds of his position when he handled a noted campaign through the entire process—from strategy, creative and media development.
In 2006 he established Hakuhodo Kettle—a creative agency that plans and implements innovative new campaigns which often exceed ordinary advertising methods—where he continues to keep “boiling the world” by “boiling ideas” and pouring them onto his clients as a creative director.
Professor Rajendra K Srivastava
Provost and Vice President for Academic Affairs, Singapore Management University
Roberto C. Goizueta Chair in e-Commerce and Marketing, Emory University
Raj holds a B.Tech. from Indian Institute of Technology, Kanpur , MSIE from the University of Rhode Island , and MBA and Ph.D. from the University of Pittsburgh , and besides being a leading authority on brand and marketing strategy, he is also well known for his contributions to marketing metrics and the impact of marketing on shareholder value.
His interests and outlook in integrating operations, finance and marketing reinforce a unique perspective on managing business processes and corporate performance. His work on the impact of market-based assets on shareholder value in the Journal of Marketing received both the 1998 Maynard and MSI/Paul Root Awards for the article judged to contribute most to the theory and practice of marketing respectively, and more recently, the Sheth Foundation Award for long-term contributions to the Marketing discipline.
These interests are further reflected in his co-editorship of special issues of the Journal of Marketing on Marketing Metrics (2004) and on the Impact of Marketing Strategy on Wall Street (forthcoming, 2009).
A leading authority on the impact of marketing on business performance, he is frequently invited as a keynote speaker on topics such marketing metrics, value of market-based intangible assets (brands, channels) and management of growth and risk. He has actively developed and delivered executive programs in North and Latin America, Europe, Asia and Australia , as well as worked with many of the world's leading companies in the technology and services sectors.
Ramesh Divyanathan
Director of Marketing, BMW Group Asia
Ramesh Divyanathan is taking on a regional role - handling both BMW and Mini brands. He sees himself as the "guardian of the brand" and in his new role, oversees Singapore as well as 11 other markets in the region . He joined the company in 1995, and was the regional corporate communications head in Singapore before he moved to BMW AG's central marketing department in Munich, Germany . During his stint in Munich, he became the company's first head of search engine marketing and brought this expertise to the latest campaign for its BMW 1 Series launch in Singapore.
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