Sponsors: BRITE Asia '09 Conference

BRITE Asia '09 was presented by:

Singapore Management University's Centre for Marketing Excellence
and
Columbia Business School's Center on Global Brand Leadership

It was also made possible with the generous support of the Jerome A. Chazen Institute for International Business.

The Center on Global Brand Leadership is the leading forum worldwide for executives and researchers addressing the challenges of building and sustaining great brands. The Center provides today's leaders with innovative branding solutions and a global perspective through a network of partner centers at leading schools in China, Germany, Korea, Spain, and Singapore.

The Centre for Marketing Excellence supports the development of new knowledge on marketing issues, with an emphasis on Asia. The CME promotes new solutions to marketing in a global economy, as well as innovative ideas for business organizations. It brings together professionals working on marketing issues, from academia, the integrated marketing and strategic management firms, and a complete range of industries to stimulate new research and foster new dialogue to find solutions to the challenges of marketing and innovation.