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Agenda: BRITE '08 Conference and CMO Summit

BRITE '08 Conference and CMO Summit
Feb 7-8, 2008
Columbia University, New York City

The first day of BRITE '08 was an interactive CMO Summit that brought together a small group of senior marketers for a series of roundtable discussions, group exercises, and peer-to-peer discussions of the key challenges for innovation and brand building in their organizations today.

11:45am-12:00 pm Registration
12:00-12:15 pm Welcome and Introductions
12:15-1:00 Lunch and Keynote: "Building Brands in a New Media Environment"
 Pamela Kaufman, Chief Marketing Officer, Nickelodeon/MTVN Kids and Family Group
1:00-2:15 Roundtable 1: "Sourcing, Evaluating, and Executing Innovative Ideas" led by Bernd H. Schmitt, Faculty Director, Center on Global Brand Leadership
2:15-2:30 Break
2:30-3:45 Roundtable 2: "Engaging Customers Today – Influencing Brand Ambassadors in the New Media Environment" led by Francois Gossieaux and Lois Kelly, Partners, Beeline Labs
3:45-4:00 Break
4:00-5:00 Roundtable 3: "The New Marketing Department – Challenges, Opportunities, and Skill Sets" led by Maryam Banikarim, CMO, Univision; and David Rogers, Exec. Director, Center on Global Brand Leadership
   

The second day of BRITE '08 was the main conference day, which hosted a large audience for: keynotes and panels featuring leading companies and case studies; hands-on demo’s of emerging technologies; jury and audience awards for Big Thinker of the year; and new research on topics such as social networking, customer-innovation, and online ad effectiveness.

8:00-8:30 am Registration
8:30-8:45 Introduction and Overview
Prof. Paul Glasserman, Senior Vice Dean, Columbia Business School; David Rogers, Exec. Director, Center on Global Brand Leadership
8:45-9:15 BRITE Jury Award for Big Thinker
Marty Homlish, Global Chief Marketing Officer, SAP;  introduced by Bernd H. Schmitt, Faculty Director, Center on Global Brand Leadership
9:15-10:00 “Social Networks and Online Communities”
Mike Hemingway, Global Managing Director, Ogilvy; Paul Ingram, Kravis Professor of Business, Columbia; Bänz Ledin, Creator & Managing Director, Spotme; Craig Newmark, Founder, Craigslist; moderated by Leslie Forde, VP of Strategic Alliances, Communispace
10:00-10:30 Break: blogging and networking with SpotMe technology
10:30-11:15 “Building Brands in Interactive Media: Engagement and ROI in Gaming, Mobile, and the Web”
Carol Koh Evans, General Manager, Massive (Microsoft); Andrew Miller, CEO, Quattro Wireless;  Yuval Zukerman, Technical Architect, Molecular; moderated by Bernd H. Schmitt
11:15-11:45 One-on-One: “The Role of Advertising in an Interactive Age”
Bob Greenberg, CEO/Global Chief Creative Officer, R/GA; with David Rogers, Exec. Director, Center on Global Brand Leadership
11:45-12:15 pm Audience Choice: BRITE Big Thinker Award for 2007
12:15-1:30 Lunch at Columbia University Faculty House
1:30-2:15 “Building a Culture of Innovation within the Organization”
Mark Kershisnik, Executive Director of Market Research, Eli Lilly; Patia McGrath, Global Director of Innovation and Strategic Connections, GE; Moderator: Bernd H. Schmitt
2:15-3:00 “Open Source Models of Innovation: Crowd-Sourcing, Open Platforms, and Customer Co-Creation”
David Hsieh, Senior Director, Corporate Marketing, Cisco; Mark Peterson, Director of External Business Development, Procter & Gamble; Paal Smith-Meyer, Head of the New Business Group, LEGO; Moderator: David Rogers
3:00-3:30 Break: Hands-On Technology Demos
3:30-4:00 “Big Think Strategy: Leading Organizations that Lead Market Change”
Bernd H. Schmitt
4:00-4:45 “TV 2.0, Online Video, and the Future of User-Generated Content”
Aaron Cohen, CEO, Bolt.com; Jeff Pulver,Chairman and Founder, Pulver Media & Pulver TV, Steve Rosenbaum, Founder and CEO, Magnify.net, Stephen Voltz, EepyBird.com; Moderator: Yaron Samid, Co-founder, Pando Networks
4:45-5:00 Summary and Key Take-Away’s

 

Read the full speaker list.