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BRITE '09 Conference

BRITE ‘09 Conference
March 2009 (two days), New York City
Columbia University

BRITE ’09 will bring together big thinkers from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.

Topics will include:

  • social networks, user-generated content, and what’s next online
  • managing brands in a consumer-controlled conversation
  • crowd-sourcing, co-creation, and inside innovation
  • online ROI, branding metrics, and strategies for growth
  • emerging trends in digital media, lifestyle, and culture
  • today’s innovators: brands that thought big in 2008

BRITE '09 will host a large audience for: keynotes and panels featuring leading companies and case studies; new research; hands-on demos of emerging technologies; and jury and audience awards for Big Thinker of the year. The conference's second day will focus on interactive discussions, break-outs, technology demos, and peer networking. Live blogging, videocasts, and Twitter feeds will extend the discussion at BRITE to an even broader audience worldwide. 

"Enter the No Bulletpoint Zone!" BRITE is two days of conversation, not a series of lectures. Come to talk with fellow big thinkers, hear stories of what is working and what isn't, and see the newest technologies in person—not just hear someone read a PowerPoint about them.

Key benefits:

  • learn from your peers, ask questions, and share what you know
  • hear case studies from the business leaders who are making change happen
  • see tomorrow’s emerging trends and big ideas
  • rethink the challenges and opportunities for your business
  • meet the innovators who are driving the next wave in technology and branding

Who should attend?
CMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, and emerging technology investors.

Companies at our conferences have included: A&E, Absolut Vodka, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, Audi, Avon, Bell Atlantic, BMW, BrandChannel, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell, Deloitte Consulting, Digitas, Dow Jones & Company, Dupont, Eli Lilly, Estée Lauder, Fast Company, Feedburner, GE, Goldman Sachs, Harvard Business School Press, HP, IBM, Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, Leo Burnett, Lesser Evil Snack Company, L'Oreal, McDonald's, McKinsey, Merrill Lynch, Microsoft, Moody's Analytics, Movado, Nickelodeon/MTVN, Nielsen BuzzMetrics, Novartis, Ogilvy & Mather, Pando Networks, Peeled Snacks, Pfizer, Procter & Gamble, Quattro Wireless, R/GA , Reuters, Samsung, SAP, Siemens, Taco Bell, TACODA, The New York Times, TIAA-CREF, Time Magazine, Time Warner, UNICEF, Unilever, Unisys, United Nations, Univision, Volkswagen, Xanga, and others.

Registration:
BRITE '09 dates will be announced in May 2008.  Registration begins September 2008 (Detailed agenda to be posted.)

Sign up now to be notified when registration opens for BRITE ‘09.

Sponsorship:

This event is made possible, in part, with the help of a generous grant from the Jerome A. Chazen Institute of International Business.

To find out about opportunities to become a sponsor of the BRITE ’09 or other events, please contact Nancy Oti at noti@globalbrands.org.