Agenda: BRITE '09
BRITE '09
March 4-5, 2009
Roone Arledge Cinema, 2nd Floor, Alfred Lerner Hall
Columbia University, 116th Street and Broadway, New York City
Day 1: Wednesday, March 4th 8:00 am - 5:30 pm
| 8:00-8:30 am |
Registration and networking |
| 8:30-8:50 am |
Overview: Marketing and Innovation in an Age of Uncertainty
David Rogers, Host of BRITE, and Exec. Director, Center on Global Brand Leadership |
| 8:50-10:20 am |
THEME 1: Digital Marketing that Works -- Cases from the Front Lines
Presentations by:
Jeff Fleischman, Senior VP, Customer Experience, Citibank
Darryl Gehly, Executive VP, Isobar
Max Kalehoff, VP, Marketing, Clickable
Sanjay Sood, Faculty Director, UCLA Entertainment and Media Management Institute |
| 10:20-10:35 am |
Networking break |
| 10:35-12:20 pm |
THEME 2: The Future of Media and the Prospects for Brands
Presentations by:
Lisa Hsia,Senior VP, New Media & Digital, Bravo TV
Avner Ronen, CEO of Boxee
Steve Rubel, Senior VP, Director of Insights, Edelman Digital, and author of the Micropersuasion blog
Jeff Jarvis, Associate Professor and Director of the Interactive Journalism Program, Graduate School of Journalism, CUNY and author of Buzzmachine.com. |
| 12:20-1:20 pm |
Lunch |
| 1:20-2:50 pm |
THEME 3: Crowdsourcing, Tribes, and Online Communities
Presentations by:
Jeff Howe, Contributing Editor, Wired Magazine, and author of "Crowdsourcing"
Adam Nash, Senior Director, Product & User Experience, LinkedIn
Mark Yolton, is Senior VP, SAP Community Network, SAP |
| 2:50-3:15 pm |
BRITE Big Thinker Audience Awards
with Bernd H. Schmitt, Faculty Director, the Center on Global Brand Leadership
and members of the BRITE Network |
| 3:15-3:30 pm |
Networking break |
| 3:30-5:00 pm |
THEME 4: Innovation and the Next Generation of Business
Presentations by:
Jagdish Bhagwati, University Professor of Economics, Columbia University, and author, "In Defense of Globalization"
Aaron Cohen, Founding Partner, TechAviv
Umair Haque, Director, Havas Media Lab
Yaron Samid, Founder, TechAviv
|
| 5:00-5:30 pm |
Summary: Where Do We Go from Here?
David Rogers |
Day 2: Thursday, March 5th 8:00 am - 12:30 pm
| 8:00-8:30 am |
Registration and networking |
| 8:30-8:40 am |
Welcome and introduction |
| 8:40-9:20 am |
Keynote: Tribes and the Power of Online Communities
Seth Godin, author of "Tribes," "Purple Cow," "Unleashing the Ideavirus," and the most popular marketing blog in the world |
| 9:20-9:35 am |
Networking break |
| 9:35-10:35 am |
Parallel Breakouts:
Session 1: Beyond Advertising: New Practices in a Digital Age
Ross Buchanan, Director, Digital and Relationship Marketing, Molson
Alyson Meranze, VP, Digital Content & Strategy, American Express
Freddy Mini, CEO, Netvibes
Eli Noam, Professor of Finance and Economics, Columbia Business School, and Director of the Columbia Institute for Tele-Information
Don Sexton, Professor, Columbia Business School, and Director, the Jerome A. Chazen Institute of International Business
Session 2: Embrace CSR or Fail: Now You Need to Do Good in Order to Do Well
Lisa Honig Buksbaum, CEO & Founder, Soaringwords
Mark Kershisnik, Executive Director, Lilly Market Research
Scott Goodson, Founder, CEO, Strawberry Frog
Session 3: Marketing to Customer Networks: Five Behaviors on which to Build Your Brand
David Rogers, Executive Director, the Center on Global Brand Leadership |
| 10:35-10:50 am |
Networking break |
| 10:50-11:35 am |
Parallel Breakouts:
Session 4: Imagining the Future: the Next Wave of New Media and How It Will Shape Customer Experiences of Brands
Bernd H. Schmitt, Faculty Director, the Center on Global Brand Leadership
Session 5: Tribilization of Business: Best & Worst Practices for Company-Run Online Communities
Francois Gossieaux, Partner, Beeline Labs, author of the 2008 Tribalization of Business Study
Ed Moran, Director, Deloitte & Touche, and co-author of the 2008 Tribalization of Business Study
Session 6: Innovating During the Downturn: How to Survive Our Own Worst Case Scenarios
Carsten Wierwille, General Manager, frog design, New York
|
| 11:35-11:50 am |
Networking break |
| 11:50-12:20 pm |
Report-Backs from Breakout Sessions |
| 12:20-12:30 pm |
Wrap-up and invitation to the BRITE Network |
Agenda subject to revision. For the latest, visit BRITEconference.com.
Read the full speaker
list.
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