Columbia Center Logo BRITE Logo

BRITE '10 conference

March 31-April 1, 2010
Roone Arledge Auditorium, 1st Floor, Alfred Lerner Hall
Columbia University, 116th Street and Broadway, New York City

"For those in the marketing, ad, digital, interactive – overall "innovation" space – the BRITE Conference is where to be." Ross Park, attendee

Key themes included:

  • Digital marketing – myths and realities of building brands in the online world
  • Innovation now – open collaboration and designing your business in beta
  • Customer networks – strategies to listen, engage, inspire, and mobilize them online
  • Entertainment 2.0 – the future of music, film and gaming… and how they shape brands
  • Age of disruption – brand bubbles, dead business models, and the post-crisis consumer
  • The future of media – engaging audiences and creating new opportunities for brands
  • (see full agenda)

Featured speakers included:

  • Vivian Schiller, President and CEO, National Public Radio
  • Jeff Jarvis, author of What Would Google Do?
  • Thomas Gensemer, Managing Partner, Blue State Digital
  • Devon Harris, Grammy Award winning producer and songwriter for Kanye West
  • Dwayne Spradlin, President and CEO, Innocentive
  • John Gerzema, Chief Insights Officer, Young & Rubicam, author of The Brand Bubble
  • Robin Chase, Founder and former CEO of ZipCar
  • Bernd Schmitt, professor and bestselling author of Big Think Strategy
  • David Rogers, host of BRITE and author of forthcoming The Network Is Your Customer
  • (see all speakers)

What attendees have said:

"BRITE was a great conference, with thought provoking sessions… great insights, and best of all — good discussions and conversations among the audience." - Francois Gossieaux

"Thanks so much for putting together a fantastic conference, I attend a number, and this one really stood out as changing the way I view business." -

"I got the idea for my next book to write at your conference." - Jeff Jarvis

"Amazing presentations and ideas." C.B. Whittemore

"The conference really inspired us. My partner and I are really looking at everything we do and repositioning ourselves frankly around all the stuff we learned over those 2 days. So I thank you for that. It's definitely the future and the future is now." -
Warren Strugatch

"Truly inspiring, congratulations!" - Fabian Pfortmüller

"Forward thinking concepts and speakers, didn't tell us what we 'are' doing, but gave ideas as to what we should be doing and innovative platforms on which to do it." attendee

"I was glad to be part of it and hear from a high caliber of presenters. I believe that you're onto something special with BRITE." -
Jeff Fleischman

"Thanks to BRITE for creating a community where innovators, leaders and really great people can come together to create relationships that will truly create BRITE outcomes for millions of people." Lisa Buskbaum 

Who attended?

CMOs and heads of marketing, brand managers, Chief Innovation Officers, leaders of social enterprises and non-profits, viral marketers, online community managers, interactive agencies, media buyers, web entrepreneurs, video & gaming creators, multi-platform media companies, and emerging technology investors.

Companies at our conferences have included: Absolut Vodka, Adidas, American Ballet Theatre, American Express, AOL, Audi, BMW, Boxee, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell, Digitas Health, Dow Jones, Dupont, Eli Lilly, Estee Lauder, Fast Company, Feedburner, GE, Goldman Sachs, Google, HP, IBM, Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, Leo Burnett, L'Oreal, McDonald's, McKinsey, Merrill Lynch, Microsoft, Movado, MySpace, The New York Times, Nickelodeon, Nielsen, Novartis, Ogilvy, Pando Networks, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Taco Bell, TACODA, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Volkswagen, and many others.