Agenda: BRITE '10

9:00-10:55 am

SESSION 1

Welcome & Overview
David Rogers, Host of BRITE, is Executive Director of the Center on Global Brand Leadership at Columbia Business School. His next book is The Network is Your Customer: 5 Strategies to Thrive in a Digital Age.
Bernd Schmitt, Faculty Director of the Center on Global Brand Leadership, is a Professor at Columbia Business School, and best-selling author of 7 books, including Customer Experience Management and Big Think Strategy.

"United Breaks Guitars: The Voice of the Customer in the Digital Age"
Dave Carroll is a singer/songwriter whose consumer complaint protest video United Breaks Guitars has become an internet sensation, with 7 million YouTube views and coverage on the BBC, New York Times, Rolling Stone magazine, and hundreds of media outlets worldwide.

"From my.BarackObama.com to the Red Cross: engaging and mobilizing communities online"
Thomas Gensemer, Managing Partner, Blue State Digital, builds and mobilizes online communities for clients from the Red Cross to the Obama campaign.

"Measuring Diffusion and Influence on Twitter"
Duncan Watts, Principal Research Scientist, Yahoo! Reseach, is the author of Six Degrees: The Science of a Connected Age.

"From Scarcity to Abundance: Collaboration and Sharing in Networks"
Robin Chase, Founder and former CEO of Zipcar, now consults on innovative methods to merge wireless technologies with transportation needs to promote economic development.

"The Network Is Your Customer: Five Strategies to Thrive in a Digital Age"
David Rogers

2:00-3:35 pm

SESSION 3
"Brand Bubbles and the Post-Crisis Consumer"
John Gerzema, Chief Insights Officer, Young & Rubicam, authored the highly-acclaimed The Brand Bubble: The Looming Crisis in Brand Value and How To Avoid It.

"The Death of Linearity, or Why I Have No Idea What I Will Talk About (But Still Know I Will Talk about Something… In Circles)"
Bernd Schmitt

"Open Source Hacking, DIY, and Making Machines that Make Anything."
Bre Pettis, loves to make things and founded Makerbot Industries and Thingiverse to bring manufacturing and digital designs to the masses.

"Engaging Audiences in a Changing Media Landscape: the Future of Public Radio"
Vivian Schiller, President and CEO, NPR, has previously led NYTimes.com and the Discovery Times Channel, and won five Emmy awards as SVP of CNN Productions.

"New Business Models for News in the Digital Age"
Jeff Jarvis, author of What Would Google Do? and the Buzzmachine.com blog, is a professor of journalism at CUNY.

"Customer-Focused Innovation: Samsung Electronics and Digital Imaging"
Yoon C. Lee, Vice President, Product Innovation Team, Samsung Electronics, is focused on innovating products through consumer insight.
Bernd Schmitt
Reid Sullivan,Senior Vice President of Mobile Entertainment for Samsung Electronics America, has helped spur Samsung's industry growth and reputation and has worked extensively in all areas of the consumer electronics entertainment catagory.

PARALLEL BREAK OUTS: (60 MIN)
Session 1: "BRITE Tech Demo"
Shay David, Co-founder & VP Business and Community Development, Kaltura, is a scholar and serial entrepreneur who specializes in collaborative and open-source information and communication systems.
Marc Hadfield is the Co-founder and CTO of Alitora Systems and is an expert in information retrieval, knowledge modeling, and software architecture.
Ran Harnevo is the Co-founder and CEO of 5min, the leading syndication partner for lifestyle, knowledge, and instructional video content.
Nate Westheimer, Co-Founder and EVP of Product & Technology, AnyClip, is also the executive director of the NY Tech Meetup and blogs at Innonate.com.
Tony Jebara is an associate professor at Columbia University as well as chief scientist and co-founder at Sense Networks, whose research intersects computer science and statistics to develop algorithms that learn from spatio-temporal data, networks, images and text.
Ori Inbar, Co-founder, Ogmento, is a thought-leader in the emerging augmented reality industry and a recognized speaker and advisor for augmented reality initiatives.
Matthew Quint, Assistant Director, Center on Global Brand Leadership, now researches and writes about brand issues, following a decade long career working on nuclear science policy.

Session 2: "Bridging Theory and Practice: How University Research Collaborations Can Yield Tangible Results for Business"
Aliza Freud
Jonathan Levav, Associate Professor of Marketing, Columbia Business School, focuses his research on human judgment, decision-making and preference prediction.
Oded Netzer, Associate Professor of Marketing, Columbia Business School, focuses his research on customer relationships and modeling of choice behavior.
Bernd Schmitt
Olivier Toubia, Research Director of the Center on Global Brand Leadership, is David W. Zalaznick Associate Professor of Business at Columbia Business School, and focuses his research on idea generation, idea screening, and the diffusion of innovation.

Session 3: "Myths and Realities of Building Brands in the Online World"
Richard Cacciato co-founded New York interactive agency Blue Iceberg and acts as its Chief Strategist.
Rajeev Kohli, Professor of Marketing, Columbia Business School, focuses his research on preference algorithms and how they relate to consumer choice and product development.
John Mayo-Smith, EVP and CTO, R/GA, helps executives quickly leverage creative brand opportunities triggered by emerging technologies.
Anton Meyer, Chair of Marketing, University of Munich, works on customer orientation, market-based management, service marketing and brand management.
Elena Perez, is Director of Marketing for Medialets, a leading rich media advertising and analytics platform for mobile apps, who brings with her more than a decade's experience in emerging and converging media.

Session 4: "Innovation Workshop: Applying Design Thinking to Tackle Marketing Challenges for the Future"
Luke Williams is an independent consultant and a fellow at Frog Design, who co-founded the NYU Stern School of Business course on "Innovation and Design."

Session 6: "Business in Beta: Designing and Scaling New Growth Ventures"
Ryan Jacoby, Associate Partner, IDEO, leads the firm’s Business Design discipline globally, focusing on designing new experiences for users and growth businesses with his clients.

Session 7: "The Future of Content Online: Cursed Moguls, Hyperlocal News, and Advertising on the Web"
Ava Seave is Principal of Quantum Media and co-author of The Curse of the Mogul: What's Wrong with the World's Leading Media Companies.
Chris Tolles is CEO of Topix, the leading news community on the web, an innovator in hyperlocal content, and a Top 10 online newspaper destination with investment from Gannett, The McClatchy Company, and Tribune Company.