BRITE-Asia '08 Conference

BRITE-Asia '08 Conference
November 7, 2008, Singapore
Singapore Management University

The Centers on Global Brand Leadership at Singapore Management University and Columbia Business School are pleased to host the BRITE-Asia '08 Conference on branding, innovation, and technology.

BRITE-Asia '08 will bring together big thinkers from business, technology, media, and marketing to discuss how digital media and technology are transforming branding in the Asian marketplace.

Topics will include:

• Digital media and the implications for brand value creation
• Adoption of mobile and social media in Asian markets
• Open networks, viral content, and emerging tech trends
• P.R. in the new media age
• Big Think Strategy
• Creating an innovation culture

BRITE-Asia '08 will host a large audience for: keynote speakers and panelists looking at how new media are transforming branding in Asian; case studies of leading companies in the Asian marketplace; entrepreneurs and innovators driving the next wave of change; and technology demo's of what is coming next.

Why come?
To learn from your peers, see the case studies that haven't been published, rethink the challenges and opportunities of your business, ask questions, share what you know, and meet the people who are driving the next wave of innovation in technology and branding.

Who should attend?
CMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, and emerging technology investors.

Registration:
Registration begins June 2008 (Detailed agenda to be posted soon.)

Sign up now to be notified when registration opens for the BRITE Workshop.

For programming questions, contact Sherry Yeo at sherry@globalbrands.org.

Sponsorship:

This event is made possible, in part, with the help of a generous grant from the Jerome A. Chazen Institute of International Business.

To find out about opportunities to become a sponsor of the BRITE-Asia '08 or other events, please contact Nancy Oti at noti@globalbrands.org.