Agenda: BRITE Asia '09 Conference - March 26, 2009
| 09:00 – 09:30 |
Registration & Breakfast |
| 09:30 – 09:45 |
Welcome and Program Introduction:
Prof. Rajendra K Srivastava, Provost and Vice President for Academic Affairs, SMU |
| 09:45 – 10:15 |
Opening Keynote:
The Marketing of Innovation & Technology: Why Geeks Rule
Dennis P Susay, Regional Director & Head, Branding & Corporate Marketing, Pacific Rim, Merrill Lynch |
| 10:15 – 10:45 |
Marketing to Customer Networks
Mr. David Rogers, Executive Director, Center on Global Brand Leadership, Columbia Business School |
| 10:45 – 11:00 |
Short Break |
| 11:00 – 11:30 |
The MINI Brand
Mr. Ramesh Divyanathan, Regional Marketing Director, BMW Group Asia |
| 11:30 – 12:30 |
Panel Discussion A:
Moderator: Prof. John Davis
Panelists: Dennis P Susay, David Rogers & Ramesh Divyanathan |
| 12:30 – 13:30 |
Lunch |
| 13:30 – 14:00 |
Afternoon Keynote:
Market Innovation: Thinking Big About Brands
Prof. Bernd Schmitt, Robert D.Calkins Professor, Columbia Business School |
| 14:00 – 14:30 |
How to Boil the World:
"The Moment" Brings Power in Branding
Mr. Kentaro Kimura, Co-CEO, Creative Director, Account Planner, Hakuhodo Kettle, Tokyo |
| 14:30 – 15:00 |
Being Digital by Being Human
Mr. Gavin Coombes, CEO, FutureBrand Asia Pacific |
| 15:00 – 15:30 |
Tea - Break |
| 15:30 – 16:00 |
Digital Branding in Asia: So New and So Old
Prof. Dae Ryun Chang, Professor of Marketing at Yonsei School of Business, Seoul, Korea & Executive Director of the Centre on Global Brand Leadership, Yonsei |
| 16:00 – 17:00 |
Panel Discussion B:
Moderator: Prof. Jin K. Han
Panelists: Bernd Schmitt, Dae Ryun Chang, Kentaro Kimura & Gavin Coombes |
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