Columbia Center Logo BRITE Logo


9:00 am - 5:00 pm
October 15, 2008, New York City
Columbia University

The BRITE CMO Summit will bring together a small group of senior marketers for a series of roundtable discussions, interactive exercises, and peer-to-peer discussions of the challenges for innovation and brand building in their organizations today.

Each roundtable discussion will begin with an "idea-starter" from leading thinkers and researchers on branding, innovation, and technology. A variety of discussion formats and interactive exercises will follow. 

Topics will include:

  • CMO 2.0 - leading the marketing department in an era of social media and customer-controlled brands
  • A new model for brand building - digital experiences that build brands and inspire customer evangelists
  • Brands in crisis - winning customer trust and turning the tide of opinion and the blogosphere
  • Online brand building - search, ROI, and integrating new and traditional marketing media
  • Social networking and brands - using networks like MySpace to create viral C2C marketing campaigns
  • Creative leadership skills - how corporate leaders can harness multiple intelligence and creativity skills to inspire Big Think in their organizations, and live a creative life

Attendees will rotate tables between sessions, in order to maximize networking. Space will be limited in order to ensure peer-to-peer interactions. Networking breaks throughout the day will allow for informal interchange.

Key benefits:

  • Share ideas, lessons, and solutions with your peers
  • Learn what's coming next from today's thought leaders
  • Stretch your thinking and challenge your assumptions
  • Network with fellow marketing heads



  • Heidi Browning, Senior Vice President, Client Solutions, MySpace
  • Penry Price, VP of Advertising-North America, Google

Discussion Leaders:

  • Francois Gossieaux, Partner, Beeline Labs; Senior Fellow, Society for New Communications Research
  • Gita Johar, Meyer Feldberg Professor of Business, Columbia Business School
  • Ed Moran, Director, Deloitte & Touche LLP
  • David Rogers, Director, Center on Global Brand Leadership; Host, BRITE conferences
  • Bernd H. Schmitt, Robert H. Calkins Professor, Columbia Business School; author, "Big Think Strategy"

Who Should Attend?

CMOs, chief executives, and senior marketers at B2C and B2B companies in all industries and non-profits.

Please Note: This event is only open to VP level or higher heads of marketing. All registrations will be reviewed by BRITE for attendee eligibility before final confirmation and processing.

Companies at our CMO Summits have included: A&E, American Ballet Theatre, BearingPoint, Burger King, Digitas, Eli Lilly, Fast Company, Goldman Sachs, IBM, John Templeton Foundation, LEGO, Lenovo, McKinsey, Moody's Analytics, Nickelodeon/MTVN, Nielsen BuzzMetrics, Pando Networks, Peeled Snacks, Procter & Gamble, R/GA Media Group, Samsung, SAP, Unisys, and Univision, among others.

What Prior Attendees Have Said

"The marketers at my table have been an inspiration. Ready to share, learn and confront the issues. A heartfelt thank you goes to them for providing so much food for thought." - Valeria Maltoni

"Outstanding presentation. Very inspirational." - Khan Smith

"I liked being able to share with colleagues fears, successes, etc and to hear the SAME issues/difficulties that I experience as a marketer." - attendee

"I liked most being in the company of high-level thinkers and being challenged by their thinking." - attendee

"An opportunity to meet fascinating people, and exchange ideas." - attendee


This event is made possible, in part, with the help of a generous grant from the Jerome A. Chazen Institute of International Business.

To find out about opportunities to become a sponsor of the BRITE CMO Summit or other events, please contact Nancy Oti at