Columbia Center Logo BRITE Logo


9:00 am - 5:00 pm
October 15, 2008, New York City
Columbia University

The BRITE CMO Summit brought together a small group of senior marketers for a series of roundtable discussions, interactive exercises, and peer-to-peer discussions of the challenges for innovation and brand building in their organizations today.

Each session began with an "idea-starter" from leading thinkers and researchers on branding, innovation, and technology, followed by a variety of discussion formats and interactive exercises.

Topics included:

  • CMO 2.0 - leading the marketing department in an era of social media and customer-controlled brands
  • A new model for brand building - digital experiences that build brands and inspire customer evangelists
  • Brands in crisis - winning customer trust and turning the tide of opinion and the blogosphere
  • Online brand building - search, ROI, and integrating new and traditional marketing media
  • Social networking and brands - using networks like MySpace to create viral C2C marketing campaigns
  • Creative leadership skills - how corporate leaders can harness multiple intelligence and creativity skills to inspire Big Think in their organizations, and live a creative life


  • Heidi Browning, Senior Vice President, Client Solutions, MySpace
  • Penry Price, VP of Advertising-North America, Google

Discussion Leaders:

  • Francois Gossieaux, Partner, Beeline Labs; Senior Fellow, Society for New Communications Research
  • Gita Johar, Meyer Feldberg Professor of Business, Columbia Business School
  • Ed Moran, Director, Deloitte & Touche LLP
  • David Rogers, Director, Center on Global Brand Leadership; Host, BRITE conferences
  • Bernd H. Schmitt, Robert H. Calkins Professor, Columbia Business School; author, "Big Think Strategy"

Who has attended?

CMOs, chief executives, and senior marketers at B2C and B2B companies in all industries and non-profits.

Companies at our CMO Summits have included: A&E, American Ballet Theatre, BearingPoint, Burger King, Digitas, Eli Lilly, Fast Company, Goldman Sachs, IBM, John Templeton Foundation, LEGO, Lenovo, McKinsey, Moody's Analytics, Nickelodeon/MTVN, Nielsen BuzzMetrics, Pando Networks, Peeled Snacks, Procter & Gamble, R/GA Media Group, Samsung, SAP, Unisys, and Univision, among others.

What prior attendees have said:

"The marketers at my table have been an inspiration. Ready to share, learn and confront the issues. A heartfelt thank you goes to them for providing so much food for thought." - Valeria Maltoni

"Outstanding presentation. Very inspirational." - Khan Smith

"I liked being able to share with colleagues fears, successes, etc and to hear the SAME issues/difficulties that I experience as a marketer." - attendee

"I liked most being in the company of high-level thinkers and being challenged by their thinking." - attendee

"An opportunity to meet fascinating people, and exchange ideas." - attendee


This event was made possible, in part, with the help of a generous grant from the Jerome A. Chazen Institute of International Business.

To find out about opportunities to become a sponsor of the BRITE CMO Summit or other events, please contact Nancy Oti at