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BRITE CMO Summit

BRITE CMO Summit
October 15, 2008, New York City
Columbia University

The BRITE CMO Summit will bring together a small group of senior marketers for a series of roundtable discussions, interactive exercises, and peer-to-peer discussions of the challenges for innovation and brand building in their organizations today.

Topics will include:

  • ROI and effectiveness of new media
  • managing brands in a consumer-controlled conversation
  • leading innovation inside and outside your company
  • integrating new and old marketing tools
  • best practices for organizational change

Each topic session will begin with a case study or an "idea-starter" from leading thinkers and researchers on branding, innovation, and technology.  Roundtable discussions will follow, with a variety of interactive formats and exercises.  Between sessions, attendees will rotate groups to maximize networking.  Space will be limited in order to ensure peer-to-peer interactions.

Key benefits:

  • share ideas, lessons, and solutions with your peers
  • learn what’s coming next from today’s thought leaders
  • stretch your thinking and challenge your assumptions
  • network with fellow marketing heads

Who Should Attend?
CMOs, chief executives, and senior marketers at B2C and B2B companies in all industries and non-profits. (Note: This event is only open to VP level or higher heads of marketing.)

Companies at our CMO Summits have included: A&E, American Ballet Theatre, BearingPoint, Burger King, Digitas, Eli Lilly, Fast Company, Goldman Sachs, IBM, John Templeton Foundation, LEGO, Lenovo, McKinsey, Moody's Analytics, Nickelodeon/MTVN, Nielsen BuzzMetrics, Pando Networks, Peeled Snacks, Procter & Gamble, R/GA Media Group, Samsung, SAP, Unisys, and Univision, among others.

Registration:
Registration begins June 2008 (Detailed agenda to be posted soon.)

Sign up now to be notified when registration opens for the BRITE CMO Summit.

Sponsorship:
To find out about opportunities to become a sponsor of the BRITE CMO summit or other events, please contact Nancy Oti at noti@globalbrands.org.