BRITE Asia '09: Wrap-up

• Full Summary: David Rogers has posted a full summary of the BRITE Asia '09 conference on the BRITE blog, and we encourage you to read it if you are interested in these issues.
  
  
• Agenda and Speakers: If you want to look at the BRITE Asia '09 agenda and speakers they are archived on our website.
  
  
• Media and blog coverage: There are also links on our website to media and blog articles that provide more information about the event.

We would like to thank the speakers, volunteers and attendees who made our first BRITE Asia '09 conference a success.  In particular we would like to thank the Centre on Marketing Excellence at Singapore Management University, the co-host and organizer of the event.

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First Ever Case Competition: Students Pitch Plans for Indian Cricket League

On April 7th, Columbia Business School completed its first ever Case Competition which challenged student teams to apply the concepts and theories they learned to a real world global business case. The event was sponsored by the Dean's Office, the Chazen Institute, the Samberg Institute and Columbia CaseWorks.

The case choosen for the competition, The Launch of the Indian Premier League, was one of the BRITE Case Studies commissioned by the Center and generously supported by the Jerome A. Chazen Institute for International Business.

The members of the winning student team, Ahmad Bakri, Francesco Braggiotti, Erica Brailey, Micael Calatrava and Alexandre Domange, were tasked with analyzing Lalit Modi's efforts to build a domestic cricket league in India.

"Almost no one gave the new cricket league a chance when it was first conceived," says case author Professor Rajeev Kohli. "But not only was it successful, it became a phenomenon around the world. The case centers around why that is so."

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Prof. Bernd Schmitt Contributes to the Titans of Branding

On March 31, the Hanken School of Economics, as part of it's BIG Project, released the Titans of Branding book that "reflects innovative strategic thinking in the field of global branding."

The book was written by conducting interviews with many global branding leaders, including the Center's faculty director, Professor Bernd Schmitt.  Other academics interviewed for the book include: David Aaker, Leonard Berry, Rod Brodie, Leslie de Cheratony, Kevin Keller, Don Schultz, Jagdish Sheth and Rajendra Srivastava.

Kirsti Lindberg-Repo, an assistant professor at Hanken, was the lead author for the book and worked with four students from the Delhi based Indian Institute of Foreign Trade, Nishant Gupta, Apramey Dube, Vividha Kaul and Esha Mehra.

The book is currently available online here and is expected to be available from Amazon.com later this month.

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In the Blogs:

BRITE Blog:

• A Conversation with Dell and Best Buy on Social Media: I recently had the pleasure to host a webinar for the FASTforward Blog on the subject of integrating social media into business processes and the design of customer experiences.....
  
  
• Creative Destruction and the Future of Newspapers: There's a sad irony to the information age. At the end of the industrial age, we were declared to have entered into an information economy....
  

SCHMITT Blog:

• Lots of Creativity, Little Innovation: Carlo Fei, as he dropped me off with his Audi back at my hotel, after a dinner and ride through Milan, made a great off-the-cuff remark, "There's lots of creativity here, but little innovation."...

• Luxury and Recession: The other day, in Hong Kong, I was wondering whether the old rule that luxury is recession proof still holds....

Quintessential One Blog:

• Talking with Innovid's Co-Founder, Tal Chalozin, about Interactive Video Part 1 (Part 2): During the BRITE '09 conference, Yaron Samid treated us to some demos of new online tech companies. One of the sites he showed off was an Israeli start-up company, Innovid....
  
  
• Battle of the Entrepreneurs: My First NY Tech Meet Up: ...A room full of hundreds of skilled minds, all with passions, all wondering what everyone else in the room was working on--and whether they had the chops to do it well...