Get the Flash Player to see this player. Learning From Movie Marketing: From Analog to Digital Sanjay Sood, Professor, UCLA Anderson School of Management Email This Video to a Friend Embed Code To view this video you must install Adobe Flash Player

BRITE '09
Learning from Movie Marketing Sanjay Sood	Introducing Sanjay Sood as cool Bernd Schmitt	The Future of Advertising and Marketing Jeff Jarvis	Q&A with the BRITE '09 Audience Jeff Jarvis	Behavioral Innovation & the Great Compression Umair Haque	Q&A with the BRITE '09 Audience Umair Haque
BRITE '08
Product, Brand, Experience Nike & Sony Marty Homlish	Key to Craigslist: People are Trustworthy Craig Newmark	GE – Innovation at Work Patia McGrath	Fear, Greed, and Disruption in New Media Jeff Pulver	Big Think Strategy: On Burping Crickets Bernd H. Schmitt	P&G - Collaborating with Competitors Mark Peterson
Big Thinker Audience Award	The Explosion of Online Video Steve Rosenbaum	Cisco – Innovation and the I-Prize David Hsieh	Turning Social Networks into Mass Media Mike Hemingway	LEGO – Tapping the User Community Paal Smith-Meyer	BRITE Jury Award for Big Thinker Marty Homlish
Building Brands with Viral Content Stephen Voltz	The Best of BRITE '08 David Rogers