What is BRITE?

BRITE is a global series of conferences, workshops and leadership summits on branding, innovation, and technology. 

BRITE events bring together big thinkers from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.

Topics include: social networks, user-generated content, viral campaigns, B2B branding, driving innovation inside and outside the organization, ROI for online marketing, TV 2.0, and online content platforms. 

The annual BRITE Big Thinker Awards, chosen by conference organizers (the Jury Award) and attendees (the Audience Award), recognize brands and leaders for big thinking in branding, innovation, and technology.

BRITE is presented by the Center on Global Brand Leadership. Founded at Columbia Business School in 1999, the Center has grown into a global partnership of leading business schools. The Center brings together researchers, corporations, agencies, and entrepreneurs to develop new thinking about the future of innovation and branding. To find out more about the Center and our worldwide activities, please visit us at www.globalbrands.org.

BRITE is made possible with the help of a generous grant from the Jerome A. Chazen Institute of International Business.

BRITE Advisory Panel

David Rogers
Host, BRITE conference
Director, Center on Global Brand Leadership

Francois Gossieaux
Advisor, BRITE conference
Partner, Beeline Labs

Craig Newmark
Advisor, BRITE conference
Founder, Craigslist

Yaron Samid
Advisor, BRITE conference
Co-founder, Pando Networks

Prof. Bernd H. Schmitt
Advisor, BRITE conference
Robert D. Calkins Professor of International Business, Columbia Business School
Executive Director, Center on Global Brand Leadership