BRITE Workshop on Online Communities
BRITE Workshop on Online Communities: "Tapping the Power of Online Communities for Your
Business"
October 16, 2008, New York City
Columbia University
This hands-on workshop, at Columbia Business School,
will provide managers with the practical tools and
knowledge to use online communities to drive growth
and achieve key business objectives.
Topics will include:
- Trust, authenticity, and consumer control
- Stoking buzz, engaging influencers, and nurturing brand advocates
- Network listening, market research, and product development
- B2B customer communities
- Company-created networks
- Emerging trends in online online communities – Facebook, micro-niches, and
virtual worlds
Instructors will introduce key concepts and trends in
the area of online communities, and identify case studies
and best practices in leveraging communities for business.
The workshop will provide actionable "how to" learning
for implementing the right tactics in your own
organization.
Key benefits:
- Understand how and why your customers are networking online
- Discover ways to support and benefit from peer-to-peer interactions
- Build an action plan for tapping into online communities
- Identify the right tactics for your business and your customer
- Develop goals and measurement benchmarks
- Learn from cases of business success and failure in online communities
Who Should Attend?
Managers and executives charged with marketing, sales, business
development, strategic planning, new product development, media buying, public
relations, or consumer research.
Registration:
Registration begins June 2008 (Detailed agenda to be posted soon.)
Sign up now to be notified when
registration opens for the BRITE Workshop.
Sponsorship:
This event is made possible, in part, with the help of a
generous grant from the
Jerome A.
Chazen Institute of International Business.
To find out about opportunities to become a sponsor of the BRITE
Workshop or other events, please contact Nancy Oti at
noti@globalbrands.org.
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