Overview: BRITE Workshop on Online Communities
BRITE Workshop on Online Communities
9:00 am — 5:00 pm
October 16, 2008, New York City
This hands-on workshop at Columbia Business School will
provide managers with the practical tools and knowledge to
use online communities and social networks to drive growth
and achieve key business objectives.
Instructors will introduce key concepts and trends in the
area of online communities, and identify case studies and
best practices in leveraging communities for business. The
workshop will provide actionable "how to" learning for
implementing the right strategy in your own organization.
Real-world cases will demonstrate how companies are using
online communities for: stoking buzz, engaging influencers,
and nurturing brand advocates; network listening, market
research, and product development; and customer service,
employee communications, and recruiting.
- Understand how and why your customers and employees
are networking online
- Discover ways to support and benefit from their
- Build an action plan for tapping into online
- Identify the right strategy for your business and
- Develop goals and measurement benchmarks
- Learn from cases of business success and failure in
Who Should Attend?
Managers and executives charged with marketing, sales,
customer service, business development, strategic planning,
new product development, media buying, public relations,
corporate communications, or consumer research.
What Prior Attendees Have Said
"It was an incredible experience to spend the past two
days with CMOs and thought leaders in the industry... The
conference engaged marketing professionals in rich
discussion about the convergence of technology and media and
its implications for modern business." - Amanda Mooney
"Great speaker. Very inspiring insights." - Maria
"There was very little powerpoint, but a lot of ideas!" -
"An opportunity to meet fascinating people, and exchange
ideas." - attendee