Overview: BRITE '08 Conference and CMO Summit
On February 7-8, 2008, the Center on Global Brand Leadership at Columbia
Business School hosted the BRITE ’08 Conference and CMO Summit on branding,
innovation, and technology at Columbia University in New York City.
BRITE ’08 brought together big thinkers from business, technology, media, and
marketing to discuss how technology and innovation are transforming the ways
that companies build and sustain great brands.
The CMO Summit gathered together a small group of senior marketers for a
series of roundtable discussions, group exercises, and peer-to-peer discussions
of the key challenges for innovation and brand building in their organizations
today. The BRITE '08 Conference day hosted a large audience for: keynotes and
panels featuring leading companies and case studies; hands-on demo’s of emerging
technologies; jury and audience awards for Big Thinker of the year; and new
research on topics such as social networking, customer-innovation, and online ad
effectiveness. Live blogging, videocasts, and Twitter feeds extended the
discussion at BRITE to an even broader audience worldwide.
The BRITE Jury Award for Big Thinker was presented by Prof. Bernd H. Schmitt
to Marty Homlish, Global Chief Marketing Officer, SAP, for his achievements in
brand building at Sony and SAP, and his sustained leadership in aligning the
organizational culture of SAP with its brand promise.
Nominations for the BRITE Audience Award were made online leading up to the
event. Eight finalists were advocated for by different members of the
audience, culminating in a real-time vote by conference attendees. The audience
winner for big thinking in 2007 was Nintendo’s Wii, recognized for its
innovation in user interface, marketing across segments, and nurturing a gaming
Two hundred attendees of BRITE ’08 came from a diverse range of businesses:
Agion Technologies, Inc.
American Association of Airport Executives
American Ballet Theatre
Avon Products Inc.
Breakthrough Marketing Technology
Center on Global Brand Leadership
Cisco Systems Inc.
Clinton Global Initiative
Columbia Business School
Columbia University Dept of Surgery
Donahoe Purohit Miller, Inc
Dow Jones & Company
Dun & Bradstreet
Eli Lilly and Co.
Grant Thornton LLP
Heartscape Technologies, Inc
John Templeton Foundation
KeyPoint Credit Union
Langton Cherubino Group
Learning By Grace, Inc.
Maddock Douglas, Inc.
Marketing Arts, Inc
MIT Sloan School of Management
MK & Associates
Mothers Work, Inc.
Nickelodeon/MTVN Kids and Family Group
Nikko Asset Management Amiricas
Ogilvy & Mather Worldwide
Pentland U.S.A. Inc.
Procter & Gamble Co.
Quarry Integrated Communications
Quattro Wireless Inc.
R/GA Media Group Ltd.
RitaSue Siegel Resources
School of Continuing Education, Columbia University
Skate Ranger International Corp
Survey Sampling International
Swiss Business Hub USA
The Halo Group
Tuck School of Business at Dartmouth
UGI Utilities, Inc.
Univision Communications Inc.
USA Corporate Services Inc.