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BRITE '09 conference

March 4-5, 2009, New York City
Columbia University

The Center on Global Brand Leadership at Columbia Business School was pleased to host BRITE '09, part of a global series of conferences on branding, innovation, and technology.

BRITE '09 brought together big thinkers from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.

Topics of discussion included:

  • Digital marketing that works -- cases from the front lines
  • Crowdsourcing, tribes, and marketing with online communities
  • Social media, mass media, and the prospects for brands
  • Next-generation business and the challenges of innovation
  • Emerging trends in digital media, lifestyle, and culture
  • Today's innovators: brands that thought big in 2008

Featured speakers included:

  • Seth Godin, author of Tribes, Purple Cow, and the world's most popular marketing blog
  • Alyson Meranze, VP, Digital Content & Strategy, American Express
  • Lisa Hsia, Senior VP, New Media & Digital, Bravo TV
  • Adam Nash, Senior Director, Product & User Experience, LinkedIn
  • Steve Rubel, Senior VP, Director of Insights, Edelman Digital, author of the PR blog
  • Umair Haque, Director, Havas Media Lab, and author Edge Economy blog
  • Jeff Howe, Contributing Editor, Wired Magazine and author of the new book Crowdsourcing
  • Francois Gossieaux, Partner, Beeline Labs, and author of the 2008 Tribalization of Business Study
  • Bernd Schmitt, professor and bestselling author, Big Think Strategy
  • (see all speakers)

Who has attended?

CMOs and heads of marketing, brand managers, Chief Innovation Officers, viral marketers, online community managers, interactive agencies, media buyers, Web 2.0 entrepreneurs, video & gaming creators, multi-platform media companies, and emerging technology investors.

Attendees have included: Audi, BMW, boxee, Burger King, BusinessWeek, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Craigslist, Dell, Digitas Health, Dow Jones, Dupont, Fast Company, GE, GlaxoSmithKline, Goldman Sachs, Google, HP, IBM, Innovid, Iraq and Afghanistan Veterans of America, Isobar, Kraft Foods, LEGO, Longworth Venture Partners, McDonald's, McKinsey, MediaPost, Microsoft, Mom Central, MySpace, The New York Times, Nickelodeon, Ogilvy & Mather, Pfizer, Procter & Gamble, R/GA,, Samsung, Showtime, Siemens, Thomson Reuters the United Nations, and more.