Press/Blog Coverage and Attendee Feedback for BRITE '10

We would like to thank all the attendees of BRITE '10 for helping make it a success, and for providing such enthusiastic online discussions about the event. Below are links to the media coverage of BRITE '10 and blog posts inspired by the event. If you have posted something about the conference that we missed, please let us know.

You can also search for #BRITE10 on Twitter for other thoughts and ideas that came out of the event, as well as a continuing discussion surrounding issues that the BRITE community is passionate about.

Finally, we have included below some items from our audience feedback evaluations. We received some great critical feedback and are excited to apply some of these suggestions to BRITE '11.

Media Coverage

The hunt for the elusive influencer
Maybe there is no such thing as an influencer. We keep hunting the elusive influencer because marketing people, especially, but also politicians (marketers in bad suits) and media people (marketers in denial) think that if they can find and convince or brainwash that one influencer, he or she will spread their word like Jesus and their work will be done. But I think this quest is starting to look like a snipe hunt.
- Jeff Jarvis, BuzzMachine

Mobile=local

At the Brite conference, I talked about mobile coming to be synonymous with local. Here are a few paragraphs I wrote on the topic for an essay in a German book about the future of the net:
- Jeff Jarvis, BuzzMachine

BRITE: Influence on Twitter Can't Be Purchased with Kim Kardashian
Kim Kardashian may be earning a nice chunk of change charging for Sponsored Tweets, but according to Yahoo's principal research scientist, marketers who pay celebrities to tweet are likely wasting their money....
- Meghan Keane, Econsultancy

If There's a New Niceness Online, Don't Expect It to Sell
For those who haven't noticed, rumors are swirling that the internet is becoming a warmer, fuzzier place. This idea is gaining traction among the mainstream media, where articles extolling "The New Niceness" can often be found....
- Meghan Keane, Econsultancy

Tapping Into the Crowd: How Easy Is It to Get Users to Work for You?
Chatroulette might not be for everyone, but the randomly generated video chat site's runaway success is a developer's dream. Created by a 17-year old in three days, the site's user base has doubled every day since its inception. The concept of getting users to grow a business was a popular topic at the BRITE conference on Wednesday....
- Meghan Keane, Econsultancy

Q&A: David Rogers on the BRITE Conference
This year's BRITE conference begins Wednesday. I caught up with David to discuss what he's got on deck at Columbia this week, and how brands should work with technology today....
- Meghan Keane, Econsultancy

Lessons from The BRITE ‘10 Conference, Part 1

This week I attended the third BRITE conference in New York City. In this post, I’ll convey many of the things that I learned during the first session of day one (Note: speakers were, Dave Carroll, Thomas Gensemer, Duncan Watts).
- Phil Simon

Lessons from The BRITE ‘10 Conference, Part 2: Culture Eats Strategy for Lunch

This week I attended the third BRITE conference in New York City. In this post, I’ll convey many of the things that I learned during the second session of day one (Note: speakers were: Dwayne Spradlin, Robin Chase and David Rogers).
- Phil Simon

Building Online Communities: BRITE 10 Summaries

On day one at the BRITE Conference it was great to see some old friends It was great to see David Rogers and "Schmitt" (as he likes to be called). I also had a chance to catch up with Don Sexton, another marketing professor at Columbia.
- Christopher Liechty, Experiential Marketing Guide

Mining Data for Insights

Key takeaways from the BRITE conference, hosted by the School’s Center for Global Brand Leadership on March 31-April 1, focused on brand strategies for integrating on- and offline communication channels, leveraging communities for problem solving and finding new ways to think about excess capacity.
- Catherine New, Public Offering

Attendee Feedback

Great conference. Well organized. Many new & interesting perspectives. Format of event was very innovative.

I feel like I'm getting the most current, up to date info on branding, innovation and technology. Lots of takeaways.

Love the intelligence of the thoughts and perspectives on marketing and business innovations.

I enjoyed the varied content and presentations, and the environment promoted easy networking discussions.

There was a great content mix--kept up the interest and momentum through the day.

Good mix of current and upcoming developments. Full of ideas. Stimulating.