Agenda: BRITE '11
Day 1: Wednesday, March 2nd - 7:45 am - 5:45 pm
March 2-3, 2011
Roone Arledge Auditorium, 1st Floor, Alfred Lerner Hall
Columbia University, 116th Street and Broadway, New York City
||Registration and networking
Welcome & Overview
David Rogers, Host of BRITE, is Executive Director of the Center on Global Brand Leadership at Columbia Business School. His latest book is The Network is Your Customer: 5 Strategies to Thrive in a Digital Age.
Bernd Schmitt, Faculty Director of the Center on Global Brand Leadership, is a Professor at Columbia Business School, and best-selling author of 7 books, including Customer Experience Management and Big Think Strategy.
Matthew Quint, Assistant Director of the Center on Global Brand Leadership, now researches and writes about brand issues, following a decade long career working on nuclear science policy.
"Audience First: How Marketers Can Meet the Challenge of the New Media World"
Antonio Lucio,Global Chief Marketing Officer, Visa Inc. has more than 25 years of global marketing and brand management experience at some of the world's most successful consumer companies.
"Eleven Digital Trends to Watch in 2011"
Steve Rubel, SVP, Director of Insights, Edelman Digital, studies global technology, media and online trends and shapes them into actionable insights and strategies which he shares on his popular marketing and technology blog.
"Building the Netflix Brand"
Neve Savage, Vice President, Consumer Marketing, Netflix, is responsible for customer acquisition (online; direct marketing; mass media etc), the Netflix brand, consumer communication, and the in-house design team.
"The big ideaL: Brands with a Higher Purpose"
Tim Maleeny, Head of Planning, Ogilvy North America, has worked on ad campaigns for brands such as Dove, American Express, IBM, Saturn, Hewlett-Packard, Bank of America, Walmart, and The Discovery Channel.
"Q&A with Neve Savage & Tim Maleeny"
Abbey Klaassen , Executive Editor, Advertising Age, is responsible for the editorial operations of the world’s leading source of news, insights and analysis about the marketing and media industries.
|11:10 am - 1:10 pm
"Disruptive Innovation: A Revolution in Thinking"
Luke Williams, a Fellow at frog design and professor of innovation at NYU Stern, is a leading consultant on innovation strategy and design issues and the author of the recently published DISRUPT: Think the Unthinkable to Spark Transformation in Your Business.
"The Human Side of Brands: How Social Media is Transforming Customer Support"
Frank Eliason, SVP of Social Media, Citi, was formerly the well-known voice behind @ComcastCares, one of the earliest examples of how social media can play a positive role for corporations.
"Radical Authenticity: The Story of the Domino’s Pizza Turnaround"
Russell Weiner, Chief Marketing Officer, Domino's Pizza, is an experienced marketer who has helped lead big brand changes, including reformulating the Domino's Pizza recipe and altering the Pepsi logo.
"Socializing Brands & Activating Digital Communities: From Buzz to Influence to Action"
Josh Millrod, Digital Strategist, Weiden+Kennedy, works primarily on social media and online digital campaigns for Nokia, Old Spice, Nike, ESPN, and ABC Entertainment.
Jason Clement, Director of Emerging Platforms, Wieden+Kennedy, specializes in helping brands communicate and interact with consumers digitally.
"iLuminate: a Multimedia Performance"
Miral Kotb, Founder, iLuminate, united her passions of dance and software engineering by enhancing choreography through wearable, programmable lighting.
"Using Health as a Strategy for Competitive Advantage."
Hank Cardello, Director of the Hudson Institute’s Obesity Solutions Initiative, author of Stuffed: An Insider's Look at Who's (Really) Making America Fat, contributor to The Atlantic, and a former food industry executive with Coca-Cola and General Mills.
"Announcing HEEP: the Healthy Eating Experience Project"
"Video Advertising 2.0: Look at Your Media Plan ... Now Look at Me"
Mike Steib, Director of Video Ads, Google,
oversees business operations for video advertising on YouTube, Google TV Ads, and the Google Display Network in the America.
"Brands and the Power of Customer Service"
Olivier Toubia, Research Director of the Center on Global Brand Leadership, is the David W. Zalaznick Associate Professor of Business at Columbia Business School, and focuses his research on idea generation, idea screening, and the diffusion of innovation.
Paolo Righetti, Chief Executive Officer, gn Italy, GN Research
Alan Truitt, Global Chief Business Development Officer, Teleperformance
"The Power of Purpose in a Transparent World"
Carol Cone, Managing Director, Edelman, is internationally recognized for her work in the cause branding, corporate citizenship and strategic philanthropy arenas.
||Wine and Beer Reception
Day 2: Thursday, March 3rd - 8:30 am - 1:00 pm
||Registration and networking
"The Art of Choosing -- How Marketers Can Navigate a World of Overwhelming Consumer Choice"
Sheena Iyengar, Research Director at the Jerome A. Chazen Institute of International Business, is the inaugural S.T. Lee Professor of Business at Columbia Business School and the author of The Art of Choosing which explores the mysteries of choice in everyday life.
PARALLEL BREAK OUTS: (60 MIN)
Session 1: "Corporate Brand Maximization: How to Ensure You Are Getting the Full Value of Your Brand"
Tim Robinson, Managing Director, CoreBrand
Jim Gregory, Chief Executive Officer, CoreBrand, is one of the U.S. communications industry's recognized experts and leading advocates of corporate branding.
Session 2: "The Future of Digital Marketing"
Asim Ansari, William T. Dillard Professor of Marketing at Columbia Business School, researches customer relationship management, customization of marketing activities and product recommendations over the Internet, and social network modeling.
Renee Horne, Director, Digital & Social Media Engagement, FedEx, is responsible for engaging internal and external audiences utilizing multimedia content, digital channels and social technologies.
Dustin Ritter, Director of Marketing, PTI Marketing Technologies, has driven highly successful campaigns though his understanding of personalized graphic communication in both print and interactive media.
Robert Russell, Director of AT&T Mobile Marketing Solutions, has spent almost 20 years advising major global brands on how to improve their interactive marketing and distribution strategies through better software, hardware and data.
Session 3: " Healthy Eating & Healthy Brands"
Joanna Castellano, Founder, Q:Quest Inc., helps leading Fortune 500 companies position and communicate products and services through an in-depth understanding of the consumer, employee and marketplace.
Laurette Dubé, James McGill Chair of consumer and lifestyle psychology and marketing, McGill University, is the founding chair and scientific director of the McGill World Platform for Health and Economic Convergence.
Chris McCarthy, Executive VP, TNS-Landis, is an expert in all aspects of consumer research, including cutting-edge methodology and analytics development.
Karen Watson, SVP and Managing Director of Government and Public Sector, The Nielsen Company, is responsible for matching government and public needs to Nielsen's data and analytic services.
|11:20 am - 12:05 pm
||PARALLEL BREAK OUTS: (45 MIN)
Session 4: "Workshop on the Hyper Social Organization: Best Practices for Building a People-Powered Brand in the Digital Age"
Francois Gossieaux, author of The Hyper-Social Organization, is a co-founder and partner at Human 1.0 (formerly Beeline Labs), a marketing innovation firm, where he helps organizations capitalize on the anti-fad that social media really is.
Session 5: "The Future of Social Commerce"
Bill Chasen, is Co-founder/CEO of Stickybits, a fun and social way to attach digital content to real world objects.
Marissa Evans, is Founder/CEO of GoTryItOn, a start up that seeks to to transform the social retailing space by helping people answer the question "What should I wear?"
Leonard Lee, Associate Professor of Marketing, Columbia Business School, focuses on investigating why and how consumers shop in real-world environments, and how experiential and environmental factors affect their shopping behavior.
Session 6: "Global View: Brands in China, Russia, Latin America"
Saul Gitlin, Executive VP, Strategic Services, Kang & Lee Advertising, is a nationally recognized expert and strategist in the field cross-cultural and multilingual marketing and communications.
Rolf Glöckler, Managing Partner, Gloeckler & Co. GmbH
Anton Meyer, Chair of Marketing at the Ludwig-Maximilians-University Munich, is the co-initiator of the German Customer Satisfaction Index, one of the most comprehensive benchmarking surveys on customer orientation.
Shari Novick, Founder/CEO, Planetsur, creates, connects and commercializes
conscious brand ventures for Latin luxury markets.
||Report-Backs from Breakout Sessions
||Wrap-up and invitation to the BRITE Network
Agenda subject to revision.
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