BRITE '09 Conference

BRITE ‘09 Conference
March 4-5, 2009 (two days), New York City
Columbia University

BRITE ’09 will bring together big thinkers from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.

Topics will include:

• social networks, user-generated content, and what’s next online
• managing brands in a consumer-controlled conversation
• crowd-sourcing, co-creation, and inside innovation
• online ROI, branding metrics, and strategies for growth
• emerging trends in digital media, lifestyle, and culture
• today’s innovators: brands that thought big in 2008