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Innovation is a core force behind business growth and brand building. A range of talks at the BRITE conference have highlighted best practices and case studies in how to drive innovation in your organization.
Clickto SEE MORE Innovation videos, including:
Creating a Culture of Rapid Experimentation
Kaaren Hanson, Intuit
Developing an Innovation Process
Yoon C. Lee, Samsung
Business Models Based on Sharing
Robin Chase, Founder, Zipcar
One core issue that spurred the creation of the BRITE conference was the growth of digital technologies and interactions that are transforming advertising and marketing campaigns and customer relationships.
Clickto SEE MORE Digital Marketing videos, including:
The Human Operating System
Abigail Posner, Google
A New Path to Purchase
Marc Speichert, CMO, L'Oreal USA
Which Half of My Digital Marketing Is Working
David Rogers, Host, BRITE Conference
Disruption and innovation often go hand-in-hand. As technology and information accessibility expand, all brands must tackle new challenges from disruptors in their industry.
Clickto SEE MORE Disruption videos, including:
Making Machines that Make Anything
Bre Pettis, Founder, Makerbot Industries
Disruptive Innovation for Brands
Luke Williams, author of Disrupt!
The Disruption of Higher Education
Sree Sreenivasan, CDO, Columbia University
Driving new possibilities for brand-customer interaction and strategies for word-of-mouth marketing, social media has been a hot topic thoughout the course of the BRITE conference.
Clickto SEE MORE Social Media videos, including:
Lessons from "United Breaks Guitars"
Dave Carroll, songwriter
Building Consumer Relationships through Purpose
Panelists from GE, ESPN, and Sandbox
11 Digital Marketing Trends
Steve Rubel, Edelman
Predicting peoples' behavior isn't easy, but understanding better how they might react to their needs and desires is crucial to effectively using innovation and technology to build a brand.
Clickto SEE MORE Consumer Behavior videos, including:
Overwhelming Consumer Choice
Prof. Sheena Iyengar, Columbia Business School
The Athena Doctrine: Feminine Values are the Future
John Gerzema, author
The Power of Habit: How Target Knows You Better Than You Do
Charles Duhigg, author
Whether the data is big or small, businesses that effectively gather it, connect it, and interpret it can improve their innovation processes and strategic marketing. As long as they mind privacy concerns.
Clickto SEE MORE Data videos, including:
The Power of Big Data in a Networked World
David Rogers, BRITE Host
The Public-Private Continuum of the Internet
Jeff Jarvis, author
(Data) Mine Your Own Business
Prof. Oded Netzer, Columbia Business School
The rapidly changing landscape of media is re-shaping how companies think strategically about this fertile ground for initiating and building customer-brand relationships.
Clickto SEE MORE Media videos, including:
Disruption & Opportunity for News Media
Vivian Schiller, CEO of NPR
The Challenge of New Media
Antonio Lucio, CMO of Visa
Online Video Revenue and Measurement Opportunities and Challenges
CEO's panel: Vimeo, Everyday Health, IconicTV, Group M Interactive
Despite all the new ways we have to discover and research brands, advertising still plays an enormous and influential role in many phases of the ever-adapting purchase funnel.
Clickto SEE MORE Advertising videos, including:
Unconventional Marketing Investments
Shiv Singh, Pepsi & David Haroldsen, Intel
The Future of Advertising and Marketing
Jeff Jarvis, author
The Truth about Mobile Advertising: Does It Even Work?
Prof. Miklos Sarvary, Columbia Business School
Everything about your business can affect your brand, so companies need to think strategically about how to manage their global presence, demonstrate transparency, and communicate their social values.
Clickto SEE MORE Brand Building videos, including:
The Human Element
Bob Garfield, AdvertisingAge
Five Strategies for Entrepreneurial Branding
Julie Cottineau, BrandTwist
The Century of the Asian Consumer
Prof. Bernd Schmitt, ACI & Columbia Business School
Every brand building effort must start with a clear goal and strategy, but just as crucial is the development of metrics and measurement tools to evaluate and adapt every tactic, action, and even the strategy itself.
Clickto SEE MORE Measurement videos, including:
Communications Effectiveness and A/B Testing
Pete Koomen, Optimizely
Marketers Struggle to Measure ROI
Prof. Don Sexton, Columbia Business School
Measuring Diffusion and Influence on Twitter
Duncan Watts, Yahoo! Research