BRITE ’22 AGENDA
APRIL 20, 2022
VIRTUAL CONFERENCE VIA ZOOM
Tentative schedule subject to change
SESSION 1: 9:30 AM - 11:30 AM
GROWTH THROUGH INCLUSION
ANTONIO LUCIO
Founder, 5S Diversity
Senior Fellow, Yale University; Former CMO of Facebook, HP Inc., Visa
Moderator: DAVID ROGERS
Faculty, Columbia Business School
Author, The Digital Transformation Playbook
Antonio will share insights from leading marketing at Visa, HP Inc., and Facebook through the rapid changes of the 21st Century. In particular, he believes the impacts of global interconnectedness can drive growth -- for firms, people, and society -- only through valuing and supporting inclusive leadership and opportunity.
MARKETING, FINTECH, AND THE FUTURE
Chief Marketing Officer
Capitolis
Moderator: R.A. FARROKHINA
Exec. Director, Advanced Projects and Applied Research in Fintech
Columbia Business School
Changes in technology, consumer behavior, and firm values, are being rapidly applied within the world of finance. How can the traditional and new players in the industry effectively leverage this potential to drive responsible economic growth and shared value?
ENTREPRENEURSHIP IN AFRICA
Managing Director
EJE Limited
Moderator: LARA HEJTMANEK '99
Director, The Eugene Lang Entrepreneurship Center
Columbia Business School
In the past decade, start-up growth utilizing the advances of technology has spread across many parts of the African continent. This session will discuss how this shift towards investment rather than development dollars is affecting is creating an ecosystem for innovation and the creation of new brands aiming to meet the needs of society.
SESSION 2: 11:30 AM - 1:05 PM
THE NEED FOR BELONGING
CEO and Founder, Daybreaker
Author, Belong
Moderator: MATTHEW QUINT
BRITE Host
Columbia Business School
In these turbulent times, people crave connections to a community. Radha will share insights on what it takes to build communities that help people and society thrive, as exemplified by the values of her latest venture, Daybreaker – wellness, camaraderie, self-expression, mindfulness, and mischief.
BRAND BUILDING IN A WEB3 WORLD
President
TIME
Moderator: MATTHEW QUINT
BRITE Host
Columbia Business School
Buzzword bingo has flared again in the digital world. This session will walk through the hype and realities of blockchain applications and the future management and ownership of digital content, highlighting how brands must begin to leverage this new potential.
IN PRAISE OF FRICTION
Senior Lecturer & Research Scientist
MIT Sloan School of Management
Ease and simplicity are mantras to create effective consumer experiences, and generally hold true. In some circumstances, however, deeper consumer connections and trust can be built when brands create a level of friction that drives attention and a sense of greater value among their stakeholders.
LUNCH BREAK: 1:05 PM - 2:00 PM
SESSION 3: 2:00 PM - 4:00 PM
SUSTAINABILITY THROUGH MARKET TRANSFORMATION
ROBERT K. WATSON ‘06
Principal
Upland Road Advisors
Adjunct professor
SIPA, Columbia University
Moderator: AAMIR REHMAN
Senior Fellow, Richman Center,
Columbia Business School
Partner
Princeton Stone House Capital
Optimizing environmental and economic outcomes requires holistic buy-in from multiple stakeholders to drive market transformation. Robert will talk about how to effectively combine regulatory push with market pull, alongside technological development, to create a more sustainable energy future.
INNOVATION IN THE AGE OF LONGEVITY
Assistant Professor, Tulane University
Senior Scholar, Stanford University; Chief Medical Officer, Sharecare
Co-Founder & Chair Emeritus, Greycroft
Moderator: KEN STERN
Chair, The Longevity Project; Co-Founder and President, Palisades Media Ventures
This interdisciplinary Longevity Project panel brings together leaders and innovators from the health care, educational, and financial services sectors to discuss the innovative ideas that will make longer life healthier, more productive, and more financially stable.
ARCHITECTING FOR THE FUTURE
Partner
Bjarke Ingels Group
Moderator: BERND SCHMITT
Robert D. Calkins Professor of International Business
Columbia Business School
The future of the built world increasingly combines a mixture of aesthetics, culture, and greater attention to the environment. These ideals are deeply embedded in the projects of the Bjarke Ingels Group, and Daniel will share how the firm works to employ a vision of “hedonistic sustainability.
CONFERENCE ENDS