BRITE ’22 AGENDA

APRIL 20, 2022
VIRTUAL CONFERENCE VIA ZOOM

Tentative schedule subject to change


SESSION 1: 9:30 AM - 11:30 AM


GROWTH THROUGH INCLUSION

ANTONIO LUCIO

Founder, 5S Diversity
Senior Fellow, Yale University; Former CMO of Facebook, HP Inc., Visa

Moderator: DAVID ROGERS

Faculty, Columbia Business School
Author, The Digital Transformation Playbook

Antonio will share insights from leading marketing at Visa, HP Inc., and Facebook through the rapid changes of the 21st Century. In particular, he believes the impacts of global interconnectedness can drive growth -- for firms, people, and society -- only through valuing and supporting inclusive leadership and opportunity.

 

MARKETING, FINTECH, AND THE FUTURE

ALICIA TILLMAN

Chief Marketing Officer
Capitolis

Moderator: R.A. FARROKHINA

Exec. Director, Advanced Projects and Applied Research in Fintech
Columbia Business School

Changes in technology, consumer behavior, and firm values, are being rapidly applied within the world of finance. How can the traditional and new players in the industry effectively leverage this potential to drive responsible economic growth and shared value?

 

ENTREPRENEURSHIP IN AFRICA

MICHELLE KATHRYN ESSOMÉ '99

Managing Director
EJE Limited

Moderator: LARA HEJTMANEK '99

Director, The Eugene Lang Entrepreneurship Center
Columbia Business School

In the past decade, start-up growth utilizing the advances of technology has spread across many parts of the African continent. This session will discuss how this shift towards investment rather than development dollars is affecting is creating an ecosystem for innovation and the creation of new brands aiming to meet the needs of society.


SESSION 2: 11:30 AM - 1:05 PM


THE NEED FOR BELONGING

RADHA AGRAWAL

CEO and Founder, Daybreaker
Author, Belong

Moderator:
MATTHEW QUINT

BRITE Host
Columbia Business School

In these turbulent times, people crave connections to a community. Radha will share insights on what it takes to build communities that help people and society thrive, as exemplified by the values of her latest venture, Daybreaker – wellness, camaraderie, self-expression, mindfulness, and mischief.

 

BRAND BUILDING IN A WEB3 WORLD

KEITH GROSSMAN

President
TIME

Moderator: MATTHEW QUINT

BRITE Host
Columbia Business School

Buzzword bingo has flared again in the digital world. This session will walk through the hype and realities of blockchain applications and the future management and ownership of digital content, highlighting how brands must begin to leverage this new potential.

 

IN PRAISE OF FRICTION

RENÉE RICHARDSON GOSLINE

Senior Lecturer & Research Scientist
MIT Sloan School of Management

Ease and simplicity are mantras to create effective consumer experiences, and generally hold true. In some circumstances, however, deeper consumer connections and trust can be built when brands create a level of friction that drives attention and a sense of greater value among their stakeholders.


LUNCH BREAK: 1:05 PM - 2:00 PM


SESSION 3: 2:00 PM - 4:00 PM


SUSTAINABILITY THROUGH MARKET TRANSFORMATION

ROBERT K. WATSON ‘06

Principal
Upland Road Advisors
Adjunct professor
SIPA, Columbia University

Moderator: AAMIR REHMAN

Senior Fellow, Richman Center,
Columbia Business School
Partner
Princeton Stone House Capital

Optimizing environmental and economic outcomes requires holistic buy-in from multiple stakeholders to drive market transformation. Robert will talk about how to effectively combine regulatory push with market pull, alongside technological development, to create a more sustainable energy future. 

 

INNOVATION IN THE AGE OF LONGEVITY

ILANA HORWITZ

Assistant Professor, Tulane University

NIRAV SHAH

Senior Scholar, Stanford University; Chief Medical Officer, Sharecare

ALAN PATRICOF ‘57

Co-Founder & Chair Emeritus, Greycroft

Moderator: KEN STERN

Chair, The Longevity Project; Co-Founder and President, Palisades Media Ventures

This interdisciplinary Longevity Project panel brings together leaders and innovators from the health care, educational, and financial services sectors to discuss the innovative ideas that will make longer life healthier, more productive, and more financially stable.

 

ARCHITECTING FOR THE FUTURE

DANIEL SUNDLIN

Partner
Bjarke Ingels Group

Moderator: BERND SCHMITT

Robert D. Calkins Professor of International Business
Columbia Business School

The future of the built world increasingly combines a mixture of aesthetics, culture, and greater attention to the environment. These ideals are deeply embedded in the projects of the Bjarke Ingels Group, and Daniel will share how the firm works to employ a vision of “hedonistic sustainability.

 

CONFERENCE ENDS