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BRITE '16 Is a Wrap!

Thanks to all our speakers, sponsors, attendees, and volunteers for making BRITE '16 a success!

Our videos from BRITE '16 are rolling out. More will continue to be released. Also check out some of the great media and attendee articles about the BRITE '16 conference.

Featured Videos
Daniel Lubetzky Linda Boff
Thinking with AND:
Avoiding False Compromises
Daniel Lubetzky
Founder & CEO
Marketing Transformation at GE: Storytelling and Business Results
Linda Boff
David Rogers Mitch Joel
The Digital Transformation Playbook
David Rogers
Faculty, Author, BRITE Founder
Columbia Business School
Algorhythm - The Future of Brands
Mitch Joel
President, Mirium Agency
Author, "CTRL ALT Delete"
Download our What Is the Future of Data Sharing? report
What Is the Future of Data
Sharing? Consumer Mindsets
and the Power of Brands

by Matthew Quint & David Rogers
The Columbia Center on Global Brand Leadership, in conjunction with the Aimia Institute, surveyed 8,000 consumers in five countries, to examine how people think about data sharing, with an aim to uncover the deeper nuances of this behavior:
  • More than 70% of consumers will consider sharing sensitive personal data even when they are not required to
  • Over 75% of people are more willing to share  various types of personal data with a brand they trust
  • There are four Data-Sharing Mindsets which can help predict certain attitudes towards data sharing