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Download the Showrooming and the Rise of the Mobile-Assisted Shopper paper
Showrooming and the Rise of the
Mobile-Assisted Shopper

by Matthew Quint, David Rogers,
and Rick Ferguson
The Columbia Brand Center and Aimia surveyed 3,000 leading-edge consumers ("M-Shoppers") in 3 countries, who represent the "omni-channel" future of retail to discover how smartphones assist their in-store shopping:
  • 21% of consumers are M-Shoppers: using mobile devices to asisst in-store shopping
  • Mobile devices can actually improve the chances of an in-store purchase
  • Price isn't always the most important factor in consumer decisions to "showroom"